Vox (blogging platform)

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Vox was an Internet blogging service run by Six Apart.[1] Announced on September 21, 2005 by Six Apart president Mena Trott at the DEMO Fall conference under the codename "Project Comet,"[2] the site began internal alpha testing in March 2006. In June 2006, the site opened registration to outside users by invitation, and transitioned to its official name Vox. Vox officially launched on October 26, 2006, with registration opened to the public.

The service claimed to be more streamlined and easier-to-use than other blogging tools available.[2][3][4] Its design had features often associated with the Web 2.0 trend. The service focused more on social networking features than did other blogging platforms. Such features included the ability to set permissions on who is able to view each post and a friends list on the sidebar.

Vox was written in Perl, using the Catalyst framework.[5]

On September 2, 2010, Six Apart announced Vox would close permanently at the end of the month, providing export tools to their TypePad blogging platform and to Flickr. New content could be posted to the service until September 15, 2010.[6] Advertising company VideoEgg acquired Six Apart the same month, renaming the combined company SAY Media.[7][4][8] Vox closed permanently on September 30, 2010.[9]

In 2013, Say Media sold the Vox.com domain to Vox Media, which would become used for Vox Media's news website Vox,[10] which launched in March 2014.


In the leadup to the launch of Vox, software versions of the service were named after The Daily Show personalities; release 15 was named Stewart, while releases 14, 13, 12, 11, 10, and 9 were named Colbert, Corddry, Bee, Carell, Littleford, and Rocca, respectively.

In a release implemented on November 10, 2006, minor bugs were fixed. The release also gave beta testers of Vox, those who had joined before the initial release, a special theme as well as a banner in their profile designating them beta testers.


Some of Vox's features include:

  • Picking of predefined designs
  • Uploading videos
  • Control over which posts are available to the public
  • Linking of content from other sites, such as YouTube, Flickr, iStockphoto, Photobucket, iFilm, etc.
  • Ability to create your own banners, thus customizing the blog further.
  • Community-oriented components, such as QotD (Question of the Day) posts.


  1. ^ Leslie, Huw (23 October 2006). "Vox: a review of the next big blogging tool". Gizbuzz. Archived from the original on 2 February 2007. The screenshot on the right shows the posting interface. It is a good example of the excellent UI design seen throughout Vox; both highly usable and aesthetically pleasing. 
  2. ^ a b Trott, Mena (22 September 2005). "Mena Trott's Mom". Mena's Corner. Six Apart. Archived from the original on 4 October 2005. We’ve taken the stuff we’ve learned from the community features of LiveJournal and mixed them with the publishing features of Movable Type and TypePad. And we’ve made it extremely media-rich. Adding photos, audio, books and music reviews, etc... is as easy as dragging and dropping files into your posting screen. 
  3. ^ Tinworth, Adam (8 September 2010). "Lessons from the death of Vox". One Man & His Blog. Retrieved 27 August 2015. It had an ease of use and a simplified posting interface that was unmatched until the arrival of Tumblr – and Tumblr still lacks Vox’s superb integration with other sites. [...] Facebook made it much easier to do Vox’s “private communication” schtick by reducing the barriers to getting content into it – upload a photo, post a status update, rather than write a post. 
  4. ^ a b Lacy, Sarah (3 September 2010). "Six Apart and Vox—How Promise Gets Squandered". TechCrunch. Retrieved 27 August 2015. As blogging was getting more open and commenters more mean spirited, Vox was intended as a clean, well-lit place in the blogosphere. It had a great UI and some nice features like a “Question of the Day” to get reluctant new bloggers up-and-writing. But then it just sort of withered. 
  5. ^ Miyagawa, Tatsuhiko (4 April 2007). "How we build Vox". pp. 30–51. 
  6. ^ "Vox is closing on September 30, 2010". Vox. Six Apart. 2 September 2010. Archived from the original on 2 September 2010. 
  7. ^ "VideoEgg to Acquire Six Apart and Create SAY Media". SAY Media. BusinessWire. 22 September 2010. Retrieved 27 August 2015. The new entity combines VideoEgg’s engagement technologies with Six Apart’s social publishing platform to power advertising campaigns that are more conversational and interactive. 
  8. ^ Black, Nik (6 September 2010). "How did Six Apart screw up? - Nik's Answer". Quora. Retrieved 27 August 2015. Vox almost stumbled onto the magic formula (personal sharing of photos, information) that Facebook nailed. 
  9. ^ 【お知らせ】Voxは本日10月1日7時20分、サービスを終了いたしました。長い間Voxをご利用いただきまして誠にありがとうございました。 http://www.vox.com Team Vox Japan on Twitter. 1 October 2010. Retrieved 27 August 2015.
    "【Voxサービス終了のお知らせ】 Voxは2010年10月1日早朝にサービスを終了いたします". Vox (in Japanese). 2 September 2010. Archived from the original on 28 September 2010. Voxは新しいコンセプトのブログとして2006年秋にスタートし、約4年間サービスを提供してまいりましたが、残念ながら2010年10月1日早朝(アメリカ西海岸時刻2010年9月30日) 
  10. ^ Bhuiyan, Johana (10 March 2014). "‘Project X’ is baptized ‘Vox’". Capital New York. Vox Media purchased the Vox.com domain, once the home of a blogging service, from Say Media in the second half of 2013, vice president of brand development and global marketing at Say Media Michelle Panzer told Capital's Johana Bhuiyan. 

See also[edit]