Vroom & Dreesmann
|Founder||Willem Vroom, Anton Dreesmann|
|Parent||Sun Capital Partners|
|Divisions||64 branches (2015)
+3 La Place stand alones
|Slogan||Leef je uit|
Vroom & Dreesmann (also known as V&D) is a Dutch chain of department stores. In 2015 V&D has 67 branches throughout the Netherlands, out of which 3 are branded La Place. La Place is a restaurant chain owned by and operated in V&Ds. It also has stand-alone restaurants throughout the country.
All V&D stores sell designer clothing & shoes, jewellery, cosmetics, a wide selection of books, CD & DVD home entertainment, electrical goods, stationery, cards & posters, furniture, homewares and a selection of delicatessen. The average V&D store also features one or more restaurants, a travel agent and a Postbank ATM. Larger branches also have an in-store bakery and full Postbank branch.
Vroom & Dreesman expanded rapidly throughout the Netherlands.
The ownership of V&D was reorganized into Vendex in 1972 and Vendex International in 1982. In 1987 the popular La Place restaurant chain was opened in the V&D warehouses. In 1988 Anton Dreesman was replaced as CEO of V&D by A.J. Verhoef.
Vendex KBB was sold to a new investor group in 2004 that included KKR, Alpinvest, and Permira. In 2005 Vendex KBB was rebranded as Maxeda. On 8 September 2007 Vroom & Dreesmann introduced a new logo, replacing the old red and blue logo after 10 years. In 2008 the vd.nl website was established, much after other warehouses started selling online.
- The rise of the Internet with online shopping and the late start of V&D e-commerce.
- Cheaper brick and mortar stores such as the Swedish H&M and Irish Primark that compete successfully for V&D's market share.
- A lack of clear identity, in comparison with these affordable stores and the more exclusive ones, such as De Bijenkorf.
- The sale of the V&D real estate, possibly increasing the warehouse's operational costs, although it is contested whether this is part of the problem.
At the beginning of February 2015 it is unclear if V&D will continue to exist. Owners of real estate agreed to reduce the area and costs of the rental properties, employees agreed to a gradual pay cut, and the owners of V&D agreed to a inject capital, but not the amount needed. Eventually this problem was also resolved. In Mid-March 2015 the rent reduction in Den Bosch and Heerlen remained unresolved. In May 2015 V&D keeps working on reducing the rents and a new business plan, to be implemented in the short term, said to make V&D profitable again in 2 years.
- "Wie zijn verantwoordelijk voor problemen V&D en Blokker?". Elsevier.
- Frans Van Der Linde. "ANP Historisch Archief Community - Vendex International,vendex International". anp-archief.nl.
- "Department store group V&D fights for survival (update)". DutchNews.nl.
- "'V&D is saai en ouderwets'". PAROOL.
- ANP. "V&D gaat toch overleggen met verhuurders Den Bosch en Heerlen". Z24.
|Wikimedia Commons has media related to Vroom & Dreesmann.|
- Vroom & Dreesmann, official website