W. Chan Kim

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W. Chan Kim (born 1952[1]) is a Korean-born business theorist, Professors of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.

Biography[edit]

Born in Korea, Kim was educated at Ross School of Business, where late 1970s he started his academic career eventually becoming Professor.[2] In 1992 he moved to France, where he became Professors of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

Kims has served on the board of multiple multinationals, and is Fellow of the World Economic Forum.[3]

In 2008 he was awarded the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He was ranked second in the Thinkers50 of the most influential management thinkers alive.[4]

Work[edit]

Creating New Market Space[edit]

In their 1999 Harvard Business Review article "Creating New Market Space" Kim and Renée Mauborgne presented a popular post-Porter model. In this article they described a "value innovation" model in which companies must look outside their present paradigms to find new value propositions.

Their approach complements most of Porter's thinking, especially the concept of differentiation. They later went on to publish their ideas in the book Blue Ocean Strategy. Thus it is difficult, but not impossible, to topple a firm that has established a dominant standard.

Blue Ocean Strategy[edit]

Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.[5]

Publications[edit]

Kim has published one famous book and numerous articles on strategic management of multinationals.

Articles, a selection:

References[edit]

  1. ^ Tom Brown et al. (eds.) (2002) Business Minds: Connect with the World's Greatest Management Thinkers. Pearson Education. p. 115
  2. ^ Stuart Crainer (2002) "W. Chan Kim and Renée Mauborgne: The Thought Leader Interview." strategy-business.com. January 12, 2002
  3. ^ W. Chan Kim at insead.edu. Accessed Sept 9, 2013
  4. ^ W. Chan Kim and Renée Mauborgne The 50 Most Influential Management Gurus. 2013
  5. ^ Kim, W. Chan; Mauborgne, Renée (1 February 2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Press. 

External links[edit]