W. Chan Kim

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W. Chan Kim
Born1951 (age 71–72)
NationalitySouth Korean
Alma materRoss School of Business
OccupationBusiness theorist
Notable workBlue Ocean Strategy (2005)
AwardsNobels Colloquia Prize (2008)

W. Chan Kim (Korean김위찬; born 1951[1]) is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.


Born in Korea, Kim was educated at Ross School of Business, where late 1970s he started his academic career eventually becoming Professor.[2] In 1992 he moved to France, where he became Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

Kim has served on the board of multiple multinationals, and is Fellow of the World Economic Forum.[3]

In 2008 he was awarded the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He was ranked second in the Thinkers50 of the most influential management thinkers alive.[4]


Creating New Market Space[edit]

In their 1997 Harvard Business Review article "Value Innovation" Kim and Renée Mauborgne presented a popular post-Porter model. In this article they described a "value innovation" model in which companies must look outside their present paradigms to find new value propositions.

Their approach complements most of Michael Porter's thinking, especially the concept of differentiation. They later went on to publish their ideas in the book Blue Ocean Strategy. Thus it is difficult, but not impossible, to topple a firm that has established a dominant standard.

Blue Ocean Strategy[edit]

Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.[5]


Kim has published two famous book and numerous articles on strategic management of multinationals.

Articles, a selection:

Along with Renee Mauborgne, Kim has also written many cases, and they have been jointly featured among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. They ranked sixth In 2018/19,[6] seventh in 2017/18,[7] eighth in 2016/17[8] and ninth in 2015/16.[9]


  1. ^ Tom Brown et al. (eds.) (2002) Business Minds: Connect with the World's Greatest Management Thinkers. Pearson Education. p. 115
  2. ^ Stuart Crainer (2002) "W. Chan Kim and Renée Mauborgne: The Thought Leader Interview." strategy-business.com. January 12, 2002
  3. ^ W. Chan Kim at insead.edu. Accessed Sept 9, 2013
  4. ^ W. Chan Kim and Renée Mauborgne The 50 Most Influential Management Gurus. 2013
  5. ^ Kim, W. Chan; Mauborgne, Renée (1 February 2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Press. blue ocean strategy.
  6. ^ "Top 40 Bestselling Case Authors 2018/19". thecasecentre.org. Retrieved 2020-06-18.
  7. ^ "Top 40 Bestselling Case Authors 2017/18". thecasecentre.org. Retrieved 2020-06-18.
  8. ^ "Our Top 40 Bestselling Case Authors 2016/17". thecasecentre.org. Retrieved 2020-06-18.
  9. ^ "Top 40 Bestselling Case Authors 2015/16". thecasecentre.org. Retrieved 2020-06-18.

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