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W264AK Toledos Alternative 100.7 The Zone
W264AK The Zone 2010 logo.png
City of license Toledo, Ohio
Broadcast area Toledo, Ohio metropolitan area
Branding 100.7 The Zone
Slogan Toledo's New Music Alternative
Frequency 100.7 MHz
Translator(s) of WWWM-HD2
First air date January 1997 (1997-01)
Format Alternative rock
Language(s) English
Power 243 watts
ERP 82 watts
Class FX (FM translator)
Facility ID 81369
Transmitter coordinates 41°38′49.2″N 83°36′17.8″W / 41.647000°N 83.604944°W / 41.647000; -83.604944Coordinates: 41°38′49.2″N 83°36′17.8″W / 41.647000°N 83.604944°W / 41.647000; -83.604944 (NAD83)
Callsign meaning sequentially assigned
Former callsigns W265CB (May–August 2010)
W264AK (1996–2010)
Former frequencies 100.7 (1996–2010)
100.9 (April–July 2010)
Owner Cumulus Media
(Cumulus Licensing LLC)
Webcast Listen Live
Website www.toledoszone.com

W264AK is an FM translator licensed for Toledo, Ohio. It operates on 100.7 MHz at 82 watts as a translator for 105.5 WWWM-FM, but carries an analog rebroadcast of the HD2 channel from WWWM's HD Radio subcarrier, in effect making the HD2 channel a terrestrial station in its own right. W264AK is branded with the translator's frequency as "'100.7 The Zone" and carries an alternative rock format. The originating source for W264AK was formerly the HD2 channel of classic rocker 94.5 WXKR, which continues to broadcast in HD but without any side channels.

W264AK received its first license on 22 January 1997; the owner was Calvary Chapel of Twin Falls, licensee of KAWZ in Twin Falls, Idaho.[1]

On 10 December 2009, Calvary Chapel of Twin Falls applied the Federal Communications Commission to transfer the license for the translator to Cumulus Media, owner of Toledo's WXKR. The transfer was compeleted on 23 April 2010.[1]

"The Zone", originally W265CB (at 100.9) and WXKR-HD2, debuted in November 2001 on 106.5 WRWK at Delta, Ohio in the Toledo market, and lasted on analog until 22 June 2009, when WRWK became WLQR-FM as "The Ticket", a simulcast of WLQR (AM). The Zone remained on the Internet, and was added to the second HD Radio channel on 94.5 WXKR Toledo.[citation needed] When Cumulus acquired W265CB on 23 April 2010, the translator's frequency was shifted to 100.9 MHz, and was used to relay the HD2 signal from WXKR, giving The Zone an analog transmitter again.[2] The translator's frequency moved back to 100.7 MHz on July 29, 2010, citing complaints from people unable to listen to Detroit rock station WRIF, located on adjacent channel 101.1 MHz.[3]

Former logo

On May 5, 2011, Cumulus flipped W264AK from Alternative to Top 40/CHR, branding itself as "100.7 The Vibe." [4]

On March 19, 2012, Cumulus reverted 100.7 back to "100.7 The Zone" with an alternative rock format. In May 2014 Cumulus hired Bill Michaels as PD of 100.7 The Zone (and sister station WXKR) and the line up now includes Zman from Buzz 106.5 hosting the more music mornings, Robbie middays, Peapod afternoon drive, Michael Holdren evenings and weekends feature Adam, Lester Marks, Ben and Rita. 100.7 has a new emphasis on the local music community with a the show ON THE RADAR Sunday night at 6pm in partnership with Innovation Concerts.


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