W280DO

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W280DO
City Lexington, Kentucky
Broadcast area Lexington / Fayette County, KY
Branding "Wild 103.9"
Slogan "Bangin' Hip-Hop and R&B"
Frequency 103.9 (MHz)
Translator(s) Relay/Simulcast of WLKT-HD2
Format Urban Contemporary
ERP 250 watts
HAAT 142 meters
Class D
Facility ID 147882
Owner iHeartMedia, Inc.
Webcast Listen
Website wildlexington.com

W280DO (WiLD 103.9) is an FM translator station licensed to Lexington, Kentucky. It rebroadcasts an Urban Contemporary format from the HD2 subchannel of WLKT. The station, which was launched on July 21, 2011, replaced the translator of EMF's Air 1 affiliate in the Lexington area, 107.1 WLAI. The translator is owned by iHeartMedia, Inc., as is its parent station, WLKT. It specializes in current-based Hip-Hop and R&B hits, catering to a young adult audience and is expected to take on full-powered rival WBTF, whose Urban playlist tends to lean slightly conservative. "WiLD 103.9" hopes to siphon off 107.9 The Beat's younger demos.[1]

References[edit]

  1. ^ "Wild Launches in Lexington" from Radioinsight (July 21, 2011)

External links[edit]