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For the village in Pakistan, see Wagh.
WAGH-FM logo.png
City of license Smiths, Alabama
Broadcast area Columbus, Georgia
Branding Magic 101.3
Slogan Grown Folk's Radio
Frequency 101.3 MHz
First air date 1998
Format Urban Adult Contemporary
ERP 18,000 watts
HAAT 108.0 meters
Class C
Facility ID 60656
Transmitter coordinates 32°25′35″N 85°08′20″W / 32.42639°N 85.13889°W / 32.42639; -85.13889
Former callsigns WBFA (1998-2007)[1]
Affiliations Westwood One, Premiere Networks
Owner iHeartMedia, Inc.
(CC Licenses, LLC)
Webcast Listen Live
Website Mymagic101.com

WAGH (101.3 FM, "Magic 101.3") is a radio station broadcasting an Urban Adult Contemporary music format. WAGH is licensed to serve the community of Smiths, Alabama, USA.[2] The station is currently owned by iHeartMedia, Inc. (with the license held by CC Licenses, LLC) and features programming from Westwood One and Premiere Networks.[3] Its studios are in Columbus east of downtown, and its transmitter is outside Ladonia, Alabama.

In September 2004, this station, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to an urban contemporary/hip-hop music format branded as "The Beat".[4] In September 2007, this format, branding, and the WBFA call letters were swapped with sister station WAGH. The station was assigned the WAGH call letters by the Federal Communications Commission on September 4, 2007.[1]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "WAGH Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "Station Information Profile". Arbitron. 
  4. ^ "B101 changes 'The Beat', station switches to urban format". Columbus Ledger-Enquirer. September 9, 2004. p. L1. 

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