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City Lumberton, North Carolina
Slogan "Rejoice! Musical Soul Food"
Frequency 1340 kHz
First air date 1954
Format Gospel
Power 1000 watts
Class C
Facility ID 41310
Transmitter coordinates 34°35′58.00″N 79°0′33.00″W / 34.5994444°N 79.0091667°W / 34.5994444; -79.0091667
Callsign meaning Where Advertising Gets Results[1]
Owner WAGR Broadcasting, Inc

WAGR (1340 AM) is a radio station broadcasting a Gospel music format to the Lumberton, North Carolina, USA area. The station is currently owned by WAGR Broadcasting, Inc.


Al Kahn bought WAGR in January 1957, 27 months after the station signed on, and signed WJSK on the air in 1964. He ran both stations until 1992.[2]

After Messa Corp. bought the stations from Southeastern Broadcasting Corp. in July 1992, WAGR and WJSK ended their tradition of airing only Lumberton high school football and began carrying games involving other Robeson County teams.[3]

In 1993, Arthur DeBerry and Associates of Durham bought WAGR and WJSK.[4]

After WJSK was sold to Cape Fear Broadcasting in 1998, Wes Cookman, owner of Fayetteville radio station WIDU, bought WAGR, along with WEWO in Laurinburg.[5]

Later, Cookman added WFMO in Fairmont to what was called "WE-DO" network, whose black gospel and news and information programming originated from the WIDU studios.[6]


  1. ^ Futch, Michael (2004-06-10). "Call Letters Have Their Swan Song". The Fayetteville Observer. 
  2. ^ Michael Futch, "Lumberton Undergoes Radio Changes," The Fayetteville Observer, January 11, 1998.
  3. ^ Charles Broadwell, "High School Broadcasts to Have New Sound," The Fayetteville Observer, August 27, 1992.
  4. ^ Jay Woodard, "Radio Stations' Sales Under Way," The Fayetteville Observer, August 25, 1993.
  5. ^ Michael Futch, "Lumberton's WAGR to Be Sold," The Fayetteville Observer, April 18, 1998.
  6. ^ TV station replaces its weather man," The Fayetteville Observer, October 18, 1998

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