WAMO (AM)

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WAMO
WAMO WAMO100.1FM logo.png
Broadcast areaPittsburgh metropolitan area
BrandingWAMO 100
Slogan"We Are WAMO 100", "Pittsburgh's Home For Hip-Hop And Hottest Hits"
Frequency660 kHz
Translator(s)100.1 W261AX (Pittsburgh)
107.3 W297BU (Wilkinsburg)
Repeater(s)100.7 WBZZ-HD3 (New Kensington)
FormatMainstream Urban
PowerAM: 1,400 watts (daytime only)
ERPFM: 99 watts
HAATFM: 147.8 meters (485 ft)
ClassD (both AM & FM)
Facility ID25732
Callsign meaningAllegheny
Monongahela
Ohio
(Three rivers that meet in Pittsburgh)
Former callsignsWZGO (1980-1993)
WHYM (1993-1994)
WZGO (1994-1997)
WFJY (1997-2004)
WCIX (2004)
WPYT (2004-2011)
WAMO(2011-
OwnerMartz Communications Group
(Langer Broadcasting)
WebcastListen Live
Websitewww.wamo100.com

WAMO is a radio station serving the Pittsburgh, Pennsylvania market. The station, which is purchased by Martz Communications Group (through its Radio Power subsidiary) from Langer Broadcasting in December 2010, broadcasts on 660 kHz on the AM dial with a power of 1,400 watts, daytime only (to protect the nighttime signal of WFAN in New York City on the same frequency), and is licensed to Wilkinsburg, Pennsylvania. Its studios and AM transmitter are located in Braddock east of Pittsburgh. It operates a translator, W261AX on 100.1 FM, from the Hays neighborhood in Pittsburgh.

Station history[edit]

WAMO's translator on a SPARC HD Radio with RDS.

The station was originally on 1470 kHz, and licensed to Portage, Pennsylvania, halfway between Johnstown and Altoona.

This station began as WRML, and had operated as a daytime-only station for much of its history since signing on back in the early 1960s. Through the years and format and callsign changes, (usually between country and oldies) it finally received nighttime power authorization in the early '90s, allowing it to operate at night with a limited power of 88 watts. Though successful financially in its earlier years, the station and its FM sister, then known as WZGO, experienced a sharp decline in the mid 80's, as did the local economy, in part due to the collapse of the region's rich steel-producing and coal-mining industries.

Under FCC rules which permit a station owner to move a daytime-only station and change its frequency, the station was relocated to the Pittsburgh area with a new frequency and city of around 2004. On 660, the station first signed on with the call letters WCIX. On 1470, it had previously been known as WRML, WWML, WHYM, WZGO, and WFJY (its final calls before the move).

The station had operated Langer's "National Radio Network" programming lineup, but that network ceased operations in March 2010 and its format thereafter was unknown. Martz planned to put an Urban/Urban AC format on the station, returning this programming to the Pittsburgh market for the first time since WAMO and WAMO-FM were sold to Catholic broadcasters in 2009. On May 21, 2011, WPYT and translator W261AX (100.1 FM) signed on with the promised mainstream urban format, but they have always had a shift towards Rhythmic Contemporary. At the end of 2011, they changed their slogan to "Pittsburgh's home for Hip-hop and Hottest Hits" and became an official Rhythmic Contemporary station.[1] On June 3, 2011, the station changed its call sign to WAMO.

In January 2013, WAMO was added to BDS' Rhythmic Airplay panel as an indicator reporter, but is not considered a monitored reporter because it is not rated in Nielsen Audio (as Martz is a non-subscriber) and in part due to being an AM daytimer with an FM translator, this despite having a primary emphasis on R&B/Hip-Hop material. That would change by 2017 when it became a monitored R&B/Hip-Hop reporter in both BDS and Mediabase.

On-air staff[edit]

WEEKDAYS:

  • 6-10 am: The Morning Show
  • 11 am – 3 pm: DJ Boogie
  • 3–7 pm: Kiki Brown
  • 7 pm – 12 am: Mike Dea

Saturdays: 7–10 pm-The Baka Boyz Hip-Hop Master Mix

Sundays: 7-11 am- Morning Inspiration with Brother Marlon

References[edit]

  1. ^ "Urban To Return To Pittsburgh". RadioInsight. 2011-02-20. Retrieved 2011-02-21.

External links[edit]


Coordinates: 40°22′59″N 78°39′31″W / 40.38306°N 78.65861°W / 40.38306; -78.65861