WASA-LD

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WASA-LD
Estrella TV - 2009 Logo.png
Port Jervis, New York
United States
BrandingEstrella TV WASA 24
ChannelsDigital: 25 (UHF)
Virtual: 24 (PSIP)
AffiliationsEstrella TV
OwnerLiberman Broadcasting
(KRCA License LLC)
Founded1970s as W64AA
Former callsignsW64AA (1970-1983 and 2001)
W64CW (2003-2007)
WASA-LP (2007-2010)
Former channel number(s)Analog
64 (UHF, 1970-2010)
Digital
25 (UHF, 2010-2018)
Former affiliationsIndependent via WNEW-TV (1970-1983)
silent 1983-2001
The WB (2001; fed from WPIX in wake of the September 11 attacks)
independent (2003-2010)
informercials (2010-2012)
Transmitter power15 kW (digital)
Height544.1 m (both)
Facility ID130880
Websitehttp://www.estrellatv.com/

WASA-LD is a low-power television station officially licensed to Port Jervis, New York, but actually serves the New York City market, broadcasting from a transmitter located at the former Condé Nast Building in Manhattan. It is owned by Liberman Broadcasting, and formerly aired on UHF digital channel 25 until March 5, 2018.

WASA briefly used virtual channel 64 to match its former analog channel number, then later changed its virtual channel to 24. It does not use its actual digital TV channel assignment on the air, because WNYE-TV calls itself Channel 25, its long-time analog channel number. WNYE-TV's digital channel is actually 24.

In April 2009, Venture Technologies, owner of WASA-LD, said it would sell the station to Liberman Broadcasting of Burbank, California, for $6 million, making New York the sixth market served by Liberman.[1] The deal closed on March 1, 2010.

History[edit]

W64AA[edit]

In the 1970s, the station signed on using UHF channel 64 as W64AA. The original owner was Metromedia. It was one of several television translators in New York City which operated at the upper end of the UHF television band in order to provide reliable coverage to sections of New York where reception was compromised by construction of the World Trade Center. This translator station relayed WNEW-TV (now WNYW), which at the time operated over VHF channel 5.

Originally, most New York City television stations operated their main transmitters from the Empire State Building. However, reliable reception was compromised for some viewers once the majority of the World Trade Center was constructed, thus necessitating the use of the UHF translators. In response, nearly all of the TV stations, including WNEW-TV, relocated to the North Tower of the World Trade Center in 1975.

In 1982, UHF channels 70 through 83 were decommissioned for use as television stations, and the frequencies were reassigned for the Advanced Mobile Phone System, an analog mobile phone system standard developed by Bell Labs which was officially introduced in the Americas in 1983. TV stations operating on these channels were either switched to other broadcast channels, sold, or deleted, depending on the owners' intentions.

While some stations, such as WPIX and WCBS-TV, continued broadcasting over relay translators by moving to lower channels, WNEW-TV ultimately decide to shut down channel 64. The allocation remained inactive for eighteen years, until channel 11 WPIX temporarily used channel 64 as a translator station in 2001, following the September 11 attacks. Within a few weeks, WPIX service over channel 11 was fully restored. The channel 64 allocation was once again deleted by the end of 2001.

Infomercials and Chinese programming[edit]

Two years later, W64CW was signed on over UHF channel 64 on January 30, 2003 by Venture Technologies. It originally operated with 30 watts, and its transmitter was located at a site just west of downtown Port Jervis, at the triangle where New York, New Jersey, and Pennsylvania meet. The call sign was changed on January 12, 2007 to WASA-LP. The station had planned to carry Estrella TV in September 2008, but that network was picked up instead by a subchannel of WPIX.

WASA had a problem: it appeared its signal would go off the air every few minutes and then turn back on, resulting in a tear-down pixelation visual effect. This was corrected when the station dropped the NYC Slideshow video airing on Virtual 64.2 since its DTV inception in favor of two new subchannels promoting a launch of English and Chinese feeds of ICN (Information Culture News) Channel.[2]

Originally, WASA aired a looping rotation of five half-hour infomercials running 24 hours a day on its primary channel. Technically, the five shows each interspersed with the legal station ID were recorded on one DVD and played on a Philips DVD player (whose screensaver is seen when the loop ends and is not restarted). The infomercials included Nu-Wave Oven, TriVita Super B-12, Sweet Soul of the '70s, Montel William's Living Well Health Master Blender, and The H2O Ultra Steam Mop. This looping rotation was ceased in January 2011. On April 22, 2011, the looping infomercial programming was restored.

Switch to digital television[edit]

As a low-power station, WASA-LP was not required to turn off its analog signal on June 12, 2009, which was the end of the digital TV conversion period for full-service stations.[3]

WASA-LP has since built its digital transmitter, and flash-cut its operations on digital channel 25 in 2010. The station is broadcasting from the Condé Nast Building in Manhattan, with its call sign changed to WASA-LD.[4]

The ICN (Information Culture News) Channel, a Chinese-American channel, was expected to begin broadcasting on 64.2 in English and 64.3 in Chinese[5] in October 2010. That programming actually launched on February 23, 2011.

IAVC also launched on 24-3. Between its launch and February 25, 2011, a technical problem existed in which only the audio for this service aired on 24-3 with an EBU test pattern. This has since been corrected.

WASA-LD began identifying itself as WASA 24-1 and 24-4, ICN 24-2 and IAVC 24-3 through PSIP.

On April 22, 2011, the looping infomercial programming was restored to WASA 24-1 and 24-4. 24-2 was renamed ICNCH. 24-3 was renamed ICN TV. A fourth sub channel was added, relaying Estrella TV as WASA SD.

In 2015 two new subchannels were added: 24-4 Sinovision and 24-3 Sinovision English Channel. WASA SD moved to a fifth sub-channel relaying Estrella TV. Eventually, infomercial programming on 24-1 was switched to a high-definition broadcast of Estrella TV, with the standard definition broadcast continuing on 24-5.

On March 5, 2018, WWOR-TV was reassigned to channel 25 from channel 38 after the Spectrum auction in 2017. Due to the reassigned channel, WASA-LD has no plans to share or move the channel, which is no longer viewable. This is the first time the low-digital station has been removed without further notice being shown on their channel frequency prior to WWOR-TV's move on channel 25. Currently WASA-LD and other subchannels are still available on cable. It has yet to plan to move this new digital channel frequency.

Multiplex channel line-up[edit]

Channel Name Video Aspect Programming
24.1 WASA HD 720p 16:9 Estrella TV (HD)
24.2 ICNCH 480i 4:3 ICN (Chinese Mandarin)
24.3 Sino EN 480i 4:3 Sinovision English Channel
24.4 Sino CH 480i 4:3 Sinovision
24.5 WASA SD 480i 4:3 Estrella TV

References[edit]

  1. ^ "Estrella TV Inks Affil. Deal With Sunbeam". Mediaweek. April 6, 2009. Retrieved 2009-04-11.
  2. ^ ICN (Information Culture News) Channel
  3. ^ "TV Converter Box Coupon Program Website - Low Power Stations". Archived from the original on 1 January 2009. Retrieved 23 October 2017.
  4. ^ "TV Query Results -- Video Division (FCC) USA". transition.fcc.gov. Retrieved 23 October 2017.
  5. ^ "Archived copy". Archived from the original on 2010-10-05. Retrieved 2010-09-30.CS1 maint: Archived copy as title (link)

External links[edit]