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WBEC (AM) logo.jpg
City Pittsfield, Massachusetts
Branding Live 95.9
Slogan "The Berkshire's Hit Music Station"
Frequency 95.9 MHz
First air date 1975 (1975)
Format Hot adult contemporary
ERP 1,000 watts
HAAT 170 meters (560 ft)
Class A
Facility ID 71437
Transmitter coordinates 42°24′43″N 73°17′02″W / 42.412°N 73.284°W / 42.412; -73.284Coordinates: 42°24′43″N 73°17′02″W / 42.412°N 73.284°W / 42.412; -73.284
Former callsigns WGRG-FM (1975–1977)
WUPE(-FM) (1977–2006)
WMNB (April–May 2006)
Owner Gamma Broadcasting, LLC
Sister stations WBEC, WNAW, WSBS, WUPE, WUPE-FM
Webcast Listen Live
Website www.live959.com

WBEC-FM (95.9 FM) is a radio station in Pittsfield, Massachusetts. It broadcasts hot adult contemporary music. Its transmitter is located in Pittsfield, Massachusetts. From 1977-2006, the station was known as WUPE-FM. WUPE began operations in 1977 as a Top 40 station which evolved to soft adult contemporary and then oldies. After oldies the call letters and format were moved to 100.1 FM. From 1975-1977, the station was known as WGRG-FM, and programmed as progressive rock.

In August 2013, Gamma Broadcasting reached a deal to sell its Berkshire County radio stations, including WBEC-FM, to Reed Miami Holdings;[1] the sale was canceled on December 30, 2013.[2]


  1. ^ "Western Massachusetts Cluster Sold". All Access. August 23, 2013. Retrieved August 29, 2013. 
  2. ^ Venta, Lance (January 14, 2014). "Pittsfield Cluster Sale Withdrawn". RadioInsight. Retrieved March 30, 2014. 

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