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WBFA-FM logo.png
City Fort Mitchell, Alabama
Broadcast area Columbus, Georgia
Phenix City, Alabama
Branding 98.3 The Beat
Slogan "Columbus' #1 for Hip Hop and R&B"
Frequency 98.3 MHz
First air date 2004
Format Urban Contemporary
ERP 6,000 watts
HAAT 100.0 meters
Class A
Facility ID 43093
Transmitter coordinates 32°21′48.00″N 85°3′6.00″W / 32.3633333°N 85.0516667°W / 32.3633333; -85.0516667
Callsign meaning The Beat
Former callsigns WAGH (1987-2007)[1]
Affiliations Westwood One, Premiere Radio Networks
Owner Aloha Station Trust
(divestiture trust for iHeartMedia, Inc.)
Webcast Listen Live
Website thebeatcolumbus.com

WBFA (98.3 FM, "98.3 The Beat") is a radio station broadcasting an Urban Contemporary format.[2] Licensed to Fort Mitchell, Alabama, the station is owned by the Aloha Station Trust, a divestiture trust for iHeartMedia, Inc.,[3] and features programming from Westwood One and Premiere Radio Networks.[4] Its studios are in Columbus, east of downtown, and its transmitter is outside Fort Mitchell, Alabama.


WBFA changed from Contemporary Hit Radio to Urban Contemporary music on September 9, 2004, and has been in its current format since that change. Current personalities and programming includes the Rickey Smiley morning show, A.P. "The Mid-Day Diva", Lil' D. on afternoon drive, plus New Jack Nites.


In September 2004, WAGH, then known as WBFA, flipped from a contemporary hit radio format branded as "B101" to an mainstream urban format branded as "The Beat".[5] In September 2007, this format, branding, and the WBFA call letters letters were swapped with sister station WAGH.

The station was assigned the WBFA call letters by the Federal Communications Commission on September 4, 2007.[1]

In July 1998, adult contemporary music formatted WAGH ("Magic 98") was purchased by M&M Partners Inc. for a reported $2 million to become the fifth station in that ownership group's Columbus cluster.[6]

WBFA, along with sister station WSHE, officially joined the Aloha Station Trust on August 4, 2008.[7]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "WBFA Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "Aloha Station Trust" (PDF). Radio & Records. 
  4. ^ "Station Information Profile". Arbitron. 
  5. ^ "B101 changes 'The Beat', station switched to urban format". Columbus Ledger-Enquirer. September 9, 2004. p. L1. 
  6. ^ "Georgia Radio Purchase Establishes Dominant Player". Columbus Ledger-Enquirer. July 2, 1997. 
  7. ^ "Aloha Station Trust" (PDF). Radio & Records. 

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