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City Thomasville, North Carolina
Broadcast area Piedmont Triad
Branding Pepe 790 AM
Frequency 790 kHz
Format Regional Mexican
Power 10,000 watts day
26 watts night
Class D
Facility ID 54552
Transmitter coordinates 35°57′41″N 80°02′13″W / 35.96139°N 80.03694°W / 35.96139; -80.03694
Callsign meaning W BaLl O (meaning "The Ball", former station moniker)
Former callsigns WTNC, WIST, WFIK, WZXY
Owner GHB Radio
Sister stations WIST-FM
Website http://pepe790.com/

WBLO "Pepe 790 AM" is a radio station broadcasting a Spanish language format. Licensed to Thomasville, North Carolina, USA. The station is currently owned by GHB Radio. Norsan Multimedia plans to lease the station.


For more than 50 years, WTNC was located in Thomasville, North Carolina.

Buddy Poole and other partners bought WTNC and its FM station in 1984, and Poole served as general manager for 18 years.[1]

When the station moved to High Point in the early 2000s, it played southern gospel music. During most of 2004, the station was called WIST, airing adult standards along with WIST-FM. The WBLO letters, the name "The Ball" and the sports talk format were adopted December 14, 2004, after brief use of the call letters WFIK and WZXY.[2]

On June 4, 2010, Norberto Sanchez of Norsan Multimedia said that his company would lease WIST-FM and WBLO, with an option to buy. WBLO kept its format until the end of the year.[3]


  1. ^ "Poole celebrates 50 years in radio, is grand marshal of Faith parade". Salisbury Post. July 3, 2014. Retrieved July 3, 2014. 
  2. ^ Call Sign History, Retrieved on 2009-06-02.
  3. ^ Mark Washburn, "Spanish broadcaster adds 2 stations," The Charlotte Observer, June 5, 2010.

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