|Broadcast area||Lower Alabama/Florida Panhandle|
|Slogan||"The Big Station 93BLX"|
|Frequency||92.9 MHz (also on HD Radio)|
|First air date||October 1973|
|HAAT||520.5 meters (1709 feet)|
|Callsign meaning||BLaX (a play on "Blacks", its target audience; see KBLX)|
|Former callsigns||WBLX (1973-1988)|
(Cumulus Licensing LLC)
|Sister stations||WABD, WDLT-FM, WGOK, WXQW|
WBLX-FM (92.9 FM, "93BLX") is an American Mainstream Urban music-formatted radio station that serves Mobile, Lower Alabama, and Pensacola, Florida. The station has served the Gulf Coast for more than 25 years. Owned by Cumulus Media, its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is near Robertsdale, Alabama.
The station was assigned the WBLX-FM call letters by the Federal Communications Commission on July 4, 1988. In 2006, WBLX began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.
WBLX began in October 1973 as FM counterpart to gospel station WMOO (1550 AM). As WBLX, with the Urban contemporary format, has been one of the market's leading stations with the same calls and format for about 25 years. In 1998, Cumulus acquired competitor WDLT-FM, and skewed it to being an Urban Adult Contemporary. This has allowed WBLX to skew its programming towards a younger audience as a Mainstream Urban. Also for many years, WBLX carried the "93BLX Jams" and "The Beat of the Bay" brandnames, however, in 2000 they changed their slogan to "The Big Station 93BLX".
Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX.
WBLX is one of the most powerful radio stations in the Gulf region. It can be heard from New Orleans, Montgomery, AL, South Georgia, and 100 miles out in the Gulf of Mexico.
E.J. Greig is the Program Director.
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- Harnett, Mary Beth (2006-04-24). "Harris Corporation Announces Multi-Deal Agreement as Exclusive HD Radio(TM) Supplier to Cumulus Broadcasting". EE Times.