|Channels||Analog: 10 (UHF)|
|Owner||American Spirit Media, LLC
(operated by Raycom Media)
(WDBD License Subsidiary, LLC)
|First air date||1994|
|Last air date||April 20, 2012|
|Sister station(s)||WDBD, WLOO, WXMS-LP|
|Former callsigns||W10BD (1994–1997)
|Former affiliations||America's Voice (1994–1998)
America One (1997–2003)
UPN (1997–2001, 2003–2005)
|Transmitter power||3 kW|
WBMS began broadcasting in 1994 as W10BD, affiliated with America's Voice. It was owned by Louisiana state senator Louis "Woody" Jenkins and his company Great Oaks Broadcasting. Jenkins owned two stations in Baton Rouge--WBTR and WTNC. In 1994, he sold the station to Metrovision, a startup cable company, who changed the call sign to WMVT-LP the next year.
In 1997, the station's call sign was changed to WBMS-LP (later WBMS-CA), and joined the UPN network, with America One a secondary affiliation. In 2001, WBMS dropped UPN and moved America One to primary status. In 2002, the station joined Pax and pushed America One back to secondary status. On June 1, 2003, WBMS dropped Pax and America One, and rejoined UPN as a simulcast of WXMS-LP. In 2004, Jackson Television, LLC acquired WBMS and WXMS. As of 2012, WBMS still operated as a simulcast of WXMS. However, on April 20, WBMS' analog transmitter failed.
Vicksburg Broadcasting filed to sell WBMS-CA and WUFX to American Spirit Media in July 2012. As part of the deal, WBMS' operations were to be taken over by Raycom Media, owner of WLBT, under a shared services agreement; American Spirit also acquired WDBD and WXMS-LP from Roundtable Broadcasting, with the WUFX license being sold to Tougaloo College (though it operates that station, now WLOO, under a joint sales agreement). American Spirit Media never returned WBMS to the air; on May 1, 2013, the FCC cancelled its license for failure to broadcast for a year.
- "Notification of Suspension of Operations / Request for Silent STA". CDBS Public Access. Federal Communications Commission. January 14, 2013. Retrieved January 6, 2014.
- Seyler, Dave (August 1, 2012). "TV dealings in the Jackson MS market". Television Business Report. Retrieved August 3, 2012.
- Hashemzadeh, Hossein (May 1, 2013). "Re: WBMS-CA, Jackson, Mississippi…" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved January 6, 2014.