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City Alexander City, Alabama
Branding Real Country 1050 LMA
Frequency 1050 kHz
Translator(s) 96.3 W242CP (Alexander City)
First air date 1947[1]
Format Classic Country
Power 1,000 watts (day)
48 watts (night)
Class D
Facility ID 60762
Transmitter coordinates 32°57′3.00″N 85°59′7.00″W / 32.9508333°N 85.9852778°W / 32.9508333; -85.9852778
Former callsigns WXTH (1990-1992)
WTLM (1992-1994)
WRFS (1994-2008)
WBNM (2008-2016)[2]
Owner Marble City Media LLC
Website wlma.fm

WLMA (1050 AM) is a radio station licensed to serve Alexander City, Alabama, USA. The station is owned by Marble City Media LLC and simulcasts on FM translator W242CP (96.3). It is branded "Real Country 1050 LMA", with a classic country format.[3]


In August 2004, Casey Network LLC (Jimmy Jarrell, president/CEO) reached an agreement to sell this station, then known as WRFS, to Joy Christian Communications Inc. (Ed L. Smith, president) for a reported sale price of $175,000.[4] At the time of the sale, the station broadcast an adult contemporary music format.

Former sports radio logo

In January 2007, Joy Christian Communications Inc. (Ed Smith, president) reached an agreement to sell this station to Racquel Humphrey for a reported sale price of $230,000.[5] At the time of the sale, the station broadcast a Southern Gospel music format.

The station was assigned the WBNM call letters by the Federal Communications Commission on May 15, 2008.[2]

In 2008, WBNM became an official ESPN Radio affiliate while keeping Southern Gospel music programming on Sunday mornings.[1]

In 2010, WBNM decided to switch from ESPN Radio to The True Oldies Channel from Citadel Media.

In the spring of 2012, WBNM switched to Citadel's (now part of Cumulus Media) Real Country format, and then in the fall of 2012, the former "Solid Gospel" format of WJHO began broadcasting on WBNM and its new FM translator at 99.1.

On December 23, 2015, immediately following a sale to Westburg Broadcasting Montgomery LLC, the station was operated by Marble City Media LLC and simulcast its WRFS-FM, Rockford. On February 18, 2016, ownership transferred to Marble City Media LLC (at a purchase price of $10,000), and the call sign was changed to the current WLMA. New translator W242CP on 96.3 MHz was added in March 2016, with a format change to classic country on March 26.

Marble City Media LLC owns and operates stations primarily serving Sylacauga-Childersburg-Talladega and Alexander City-Dadeville-Lake Martin-Wetumpka-Montgomery and has a construction permit to build a new FM station in Waverly, Ala., to serve the Auburn-Opelika area.


  1. ^ a b "AM History Profile: WBNM". Alabama Broadcast Media Page. Retrieved 2008-10-08. 
  2. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  3. ^ "Station Information Profile". Arbitron. 
  4. ^ "Changing Hands - 8/30/2004". Broadcasting & Cable. August 30, 2004. 
  5. ^ "Deals - 1/22/2007". Broadcasting & Cable. January 22, 2007. 

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