|Broadcast area||Jacksonville area|
|Branding||AM 600 & FM 101.1 The Answer|
|Translator(s)||101.1 W266CX (Fruit Cove)|
|First air date||1933|
|Audience share||0.4, #24 (Fa'07, R&R)|
|Power||50,000 watts day
9,700 watts night
|Callsign meaning||We're Bob|
|Former callsigns||WPDQ (1960s & early 1970s)
|Affiliations||CBS Radio, Cumulus Media Networks, Salem Radio Network|
|Owner||Chesapeake-Portsmouth Broadcasting Corporation|
In the 1960s and early 1970s, the call sign was WPDQ with a Top 40 format. In the mid 1970s, WPDQ traded frequencies with WMBR/1460 with the call letters WMBR (Miami Beach Radio) moving to the AM 600 frequency. The former WMBR 1460 became urban formatted WPDQ. The format on the new WMBR/600 was MOR (Middle Of the Road) known as Bright MOR Personality. The moniker was changed to Sunny 60 in 1978 with another call letter change to WSNY although the format remained Bright MOR Personality until 1980 when the call letters were changed to WAIV. At that time WAIV began simulcasting Top 40 programming from its sister FM station WAIV-FM 96.9 known as The Big Wave.
Pop country became the new format in 1981 with a call letter change to WOKV, known as OK 60 The Unrock. Music continued on WOKV with various adjustments from pop country to adult contemporary to oldies before becoming News-Talk AM 600 WOKV in the late 80s, home of Rush Limbaugh. When Cox Radio acquired the former WAPE facilities, which had become WPDQ when the former WPDQ/1460 became CNN News WZNZ, in the mid '90s, the WOKV call letters and news-talk programming moved to the more powerful 50 kW 690 frequency while the call letters WPDQ once again returned to AM 600 with an adult standards format. Cox radio later changed the call letters to WBWL with the station becoming marketed as The Ball with a format change to all sports.
The Ball was later sold to The Walt Disney Company with a format change to Radio Disney children's programming which lasted until December 2010 when Radio Disney sold WBWL to Chesapeake-Portsmouth Broadcasting Corporation. The call letters were changed to WBOB with a conservative talk format implemented featuring Bill Bennett's Morning in America, Laura Ingraham and Glenn Beck along with a variety of local news and talk programming catering to Jacksonville and the surrounding area.
In September 2010 WBOB began broadcasting on AM 600 when Radio Disney dropped its format. On December 15, 2010 AM 600 officially became WBOB upon purchase of the station from Radio Disney.
WBOB broadcasts Glenn Beck, Laura Ingraham, Bill Bennett, Michael Savage, Mark Levin, and a few other conservative hosts.
In June 2012, WBOB began broadcasting "The Cindy Graves Show" weekdays from noon to one. The Cindy Graves Show, or Politics, Business, and Mayhem, offers a local edge to state and national politics. In 2013, the program expanded to a 2-hour program.