|City||Buffalo Gap, Virginia|
|Broadcast area||Staunton, Virginia
Augusta County, Virginia
|Slogan||"Life. Hope. Music."|
|Frequency||95.5 FM MHz|
|First air date||1988|
|HAAT||94 meters (308 ft)|
|Former callsigns||WSPV (1986-1989)
(Liberty University, Inc.)
WBOP (95.5 FM) is a Contemporary Christian formatted broadcast radio station licensed to Buffalo Gap, Virginia, serving Staunton, Virginia and Augusta County, Virginia. WBOP is owned and operated by Liberty University.
The station first took the callsign WSPV on September 25, 1986 and was officially launched in 1988.
Easy Radio Inc. bought the station and on March 24, 1989, the callsign was changed to WSKO and carried a Country format, branded as "Super Country". In 1992, the format was changed to Hot Adult Contemporary.
On March 10, 1995, the callsign was originally changed from WSKO to WSXI, but changed to WZXI that same day. In October 1997, WZXI dropped the Hot Adult Contemporary format for News/Talk. Sometime in September 2005, the News/Talk format was dropped and the station was completely silent for about a month. Vox Communication bought the station and on October 7, 2005, WZXI became an Adult Hits format, branded as "Sam 95.5; Simply about music".
On August 16, 2006, the Adult/Variety Hits format on 95.5 FM was dropped when WBOP moved its format and callsign from 106.3 FM to 95.5 FM, and resumed its Oldies format as "Magic 95.5; Classic Top 40", while the 106.3 FM frequency went silent. 95.5 FM continued to keep the WZXI callsign until two weeks later on September 1, when the WBOP callsign officially moved from 106.3 FM to 95.5 FM. The 106.3 facility was moved to Charlottesville and is now WCNR.
Format flip - 2008
Format flip - 2010
In February 2010, WBOP began stunting by playing a mix of Country and Hot Adult Contemporary, with a new Hot Adult Contemporary format to follow. The station would continue to use the branding "Rebel 95.5". At midnight on February 26, 2010, WBOP officially dropped "Rockin'" Country for Hot Adult Contemporary and began using the branding "My 95.5; New music all day" and then changed the slogan to "The Valley's Alternative" in late 2011.
Format flips - 2012
At midnight, on November 27, 2012, WBOP changed the format again from Sports to Adult Contemporary under the branding "95-5 WBOP; Today's Hits and Yesterday's Favorites". WBOP picked up programming from the Hits & Favorites network from Cumulus Media Networks.
On December 31, 2012, WBOP and seven other properties were sold by Vox Radio to Gamma Broadcasting, LLC at a purchase price of $4,403,500.
Format flip - 2015
Effective August 31, 2015, Gamma consummated their donation of WBOP to Liberty University and started simulcasting WRVL's Contemporary Christian format in Lynchburg, Virginia on September 1 as "The Journey".
- Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-571. Retrieved July 6, 2015.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
- "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
- "WBOP Facility Record". Federal Communications Commission, audio division. Retrieved July 6, 2015.
- "Station gains new owner SAM-FM broadcast to start Friday". VARTV.com. October 6, 2005.
- "Vox blows up Sam". VARTV.com. August 16, 2006.
- "A little more country, a little less rock 'n' roll". rocktownweekly.com. April 17, 2008.
- "WBOP flips to Hot AC". allaccess.com. February 22, 2010.
- "WBOP spins the format wheel... again". VARTV.com. March 4, 2012.