WBRK (AM)

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WBRK
WBRK-AM logo.png
City Pittsfield, Massachusetts
Slogan "Today's soft hits and yesterday's favorites"
Frequency 1340 kHz
First air date 1936[1]
Format Soft Adult Contemporary
Power 1,000 watts (unlimited)
Class C
Facility ID 71232
Transmitter coordinates 42°27′00″N 73°12′55″W / 42.45000°N 73.21528°W / 42.45000; -73.21528
Callsign meaning BeRKshire
Owner WBRK, Inc.
Sister stations WBRK-FM
Website http://www.wbrk.com/

WBRK (1340 AM) is a radio station licensed to serve Pittsfield, Massachusetts. WBRK was the Berkshires first radio station taking to the air in 1938 in studios located on "Bank Row" in downtown Pittsfield. As with many stations of that era, the spacious studios allowed for live performances by the big bands and orchestras of the day. The company later founded the only commercial television station to call the Berkshires home in the 1950s with WMGT. The television station, with a tower on Mount Greylock, was later sold and eventually evolved into WTEN-TV based in Albany, New York. The radio station is currently owned by WBRK, Inc. It airs a Soft Adult Contemporary (a contemporary form of Easy Listening without so-called "Elevator music") music format while airing CBS Sports Radio featuring Jim Rome and Doug Gottlieb.[2] The station was assigned the WBRK call letters by the Federal Communications Commission.[3]

In addition to its usual music programming, WBRK carries New York Yankees, and local sports broadcasts.[1]

From 1941 to 1960 Mr. Dan Healy worked as a sports broadcaster for WBRK.

References[edit]

  1. ^ a b "Station Profile". WBRK.com. Archived from the original on 2008-04-15. Retrieved 2008-05-13. 
  2. ^ "Station Information Profile". Arbitron. 
  3. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database. 

External links[edit]