WBSM has a four-person news team directed by Jim Phillips. Anchors and reporters are Phillips, Dan McCready, Greg Desrosiers and Jim Marshall. The station is an affiliate of ABC News Radio for national and world news. Local weather reports are provided by AccuWeather.
Hal Peterson: Host of "Open Line" from the mid 50s and thru various periods in the '60s and '70s. Hal was the creator of the long-running charity "Quarters for Christmas". It was Hal Peterson that was responsible for giving Gil Santos his first job in radio as Hal's "Color Man" during New Bedford High School basketball broadcasts. (deceased)
Stan Lipp: Host of "Open Line" from the 1960s until his retirement more than 30 years later.
Gil Santos: Sports reporter (1950s), play-by-play announcer for Patriots radio broadcasts (1966–2013) (retired)
Henry Carreiro: Daytime talk show host during the 1970s, 80s and 90s, he also had a speaking role in Jaws as a loudmouth fisherman who among other one-liners tells Matt Hooper to "walk straight ahead" in response to the question about a good hotel or restaurant on the island. (deceased)
Jack Peterson: news anchor, play-by-play announcer for local sports (1998-2014) (deceased)
Pete Braley: morning show host and program director (1989-2014), now at WPLM-FM in Plymouth