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For the Lexington, North Carolina radio station, see WLXN.
Holly Springs, Mississippi-
Memphis, Tennessee
United States
Channels Digital: 41 (UHF)
Virtual: 40 (PSIP)
Subchannels 40.1 - TBN
40.2 - Hillsong Channel
40.3 - JUCE TV/Smile
40.4 - Enlace
40.5 - TBN Salsa
Affiliations TBN
Owner Trinity Broadcasting Network, Inc.
(TCCSA, Inc., d/b/a Trinity Broadcasting Network)
First air date September 1991; 25 years ago (1991-09)[1]
Call letters' meaning BUY (artifact of former HSN affiliation)
Sister station(s) WPGD-TV
Former callsigns WBUY (1991–2003)
Former channel number(s) Analog:
40 (UHF, 1991–2009)
Former affiliations HSN (1991–2001)
Transmitter power 500 kW
Height 122 m
Facility ID 60830
Transmitter coordinates 34°59′20″N 89°41′13″W / 34.98889°N 89.68694°W / 34.98889; -89.68694
Licensing authority FCC
Public license information: Profile
Website www.tbn.org

WBUY-TV, virtual channel 40 (UHF digital channel 41), is a TBN owned-and-operated television station serving Memphis, Tennessee, United States that is licensed to Holly Springs, Mississippi. The station is owned by the Trinity Broadcasting Network. WBUY maintains studios and offices located on Cazassa Road in the southeast section of Memphis, and its transmitter is located near Arlington.


The station first signed on the air in September 1991 as an affiliate of HSN (Home Shopping Network); the last three letters of the station's call sign incidentally reflected this affiliation. In 2001, the station was acquired by the Trinity Broadcasting Network, and began carrying religious programming from the network.

Digital television[edit]

This station's digital signal, like most other full-service TBN owned-and-operated stations, carries five different TBN-run networks.

Channel Video Aspect PSIP Short Name Programming
40.1 480i 4:3 TBN Main TBN programming
40.2 TCC Hillsong Channel
40.3 COMBO JUCE TV/Smile
40.4 Enlace Enlace
40.5 SALSA TBN Salsa

TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.[2]

WBUY-TV discontinued regular programming on its analog signal, over UHF channel 40 on that date.[3] The station's digital signal remained on its pre-transition UHF channel 41, using PSIP to display WBUY-TV's virtual channel as 40 on digital television receivers.

See also[edit]


  1. ^ The Broadcasting and Cable Yearbook says September 13, while the Television and Cable Factbook says September 15.
  2. ^ RabbitEars TV Query for WBUY
  3. ^ List of Digital Full-Power Stations

External links[edit]