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Gainesville, Florida
United States
ChannelsDigital: 33 (UHF)
Virtual: 33 (PSIP)
OwnerL4 Media Group
FoundedApril 13, 1989
Former call signs
W31AT (1989-1995)
WBXG-LP (1995-2002)
WBXG-CA (2002-2016)
Former channel number(s)
31 (UHF, 1989–2002)
33 (UHF, 2002–2016)
33 (UHF, 2016–2019)
The Box (until 2001)
MTV2 (2001-2015)
SBN (2015-2019)
Call sign meaning
The Box Gainesville (former affiliation)
Technical information
Licensing authority
Facility ID70413
ERP23.6 kW
HAAT98 m (322 ft)
Transmitter coordinates29.643889 N
82.419444 W
Public license information

WBXG-LD, virtual and UHF digital channel 33, was a low-powered Sonlife-affiliated television station licensed to Gainesville, Florida, United States. The station was owned by L4 Media Group. The station's transmitter was located along SW 8th Avenue in west Gainesville.[1]


WBXG-LD began operations on April 13, 1989, as W31AT, broadcasting on UHF channel 31. The station was originally an affiliate of The Box, a broadcast network where viewers could call-in to request (via a code) their favorite music video(s) be played, much like a call-in music radio station.[2] The station later changed its call letters to WBXG-LP, which reflected its association with The Box network and the City of Gainesville.

In May 1999, The Box was acquired by MTV Networks division of Viacom and as a result, WBXG-LP became an affiliate of MTV2 when The Box was merged into that network's operations on January 1, 2001. About a year later, WBXG-LP upgraded to Class A as WBXG-CA and started broadcasting on channel 33.

By the early 2010s, Viacom had gradually sold most of their broadcast affiliates to other parties and in July 2015, WBXG dropped MTV2 and affiliated with Sonlife.[3]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[4]
33.1 480i 4:3 Main WBXG-LD programming / SonLife

Analog-to-digital conversion[edit]

WBXG-CA shut down its analog signal to convert to digital in 2016 and changed its call letters to WBXG-LD on August 2 of that year.

Spectrum reallocation[edit]

As part of the upcoming Spectrum reallocation, WBXG-LD in 2018 obtained a construction permit to move its digital signal to UHF channel 34. However, it was later canceled along with the station's licence on May 14, 2019.[5]

See also[edit]


  1. ^ "RabbitEars.Info". www.rabbitears.info. Retrieved 2017-11-10.
  2. ^ "Music Television YOU Control". DanjLovesThe90s!. 2010-01-27. Retrieved 2017-11-10.
  3. ^ "SonLife Broadcasting Network | SBN | Jimmy Swaggart Ministries". 2015-07-15. Archived from the original on 2015-07-15. Retrieved 2017-11-10.
  4. ^ "WBXG-LD GAINESVILLE, FL". Archived from the original on 2017-08-16.
  5. ^ "Facility Details « Licensing and Management System Admin « FCC". enterpriseefiling.fcc.gov. Retrieved 2019-05-25.

External links[edit]