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Gainesville, Florida
United States
Channels Digital: 33 (UHF)
Virtual: 33 (PSIP)
Affiliations SonLife Broadcasting Network
Owner L4 Media Group
Founded April 13, 1989
Call letters' meaning The Box Gainesville (former affiliation)
Former callsigns W31AT (1989-1995)
WBXG-LP (1995-2002)
WBXG-CA (2002-2016)
Former channel number(s) 31 (UHF analog, 1989–2002)
33 (UHF analog, 2002–2016)
Former affiliations The Box (until 2001)
MTV2 (2001-2015)
Transmitter power 23.6 kW
Height 98m
Class TX
Facility ID 70413
Transmitter coordinates 29.643889 N
82.419444 W
Licensing authority FCC
Public license information: Profile
Website http://www.sonlifetv.com/

WBXG-LD is a low-power, digital television station licensed to Gainesville, Florida. Owned by L4 Media Group, it broadcasts a standard definition digital signal on UHF channel 33 from a transmitter located along SW 8th Avenue in west Gainesville.[1] Formerly a music video station, WBXG currently airs Religious programming from the SonLife Broadcasting Network.


WBXG began operations on April 13, 1989, as W31AT, broadcasting on UHF channel 31. The station was originally an affiliate of The Box, a broadcast network where viewers could call-in to request (via a code) their favorite music video(s) be played, much like a call-in music radio station.[2] The station later changed its call letters to WBXG-LP which reflected its association with The Box network and the City of Gainesville.

In May 1999, The Box was acquired by MTV Networks division of Viacom and as a result, WBXG became an affiliate of MTV2 when The Box was merged into that network's operations on January 1, 2001. About a year later, WBXG upgraded to Class A service and started broadcasting on UHF channel 33.

By the early 2010s, Viacom had gradually sold most of their broadcast affiliates to other parties and in July 2015, WBXG dropped MTV2 and affiliated with Religious broadcaster SonLife.[3]

Digital television[edit]

Digital channels[edit]

Channel Video Aspect Audio Programming
33.1 480i 4:3 DD2.0 SonLife Broadcasting Network

Analog-to-digital conversion[edit]

WBXG-CA shut down its analog signal in 2016. The station subsequently converted to a digital signal and changed its call letters to the current WBXG-LD on August 2, 2016.

See also[edit]


  1. ^ "RabbitEars.Info". www.rabbitears.info. Retrieved 2017-11-10. 
  2. ^ "Music Television YOU Control". DanjLovesThe90s!. 2010-01-27. Retrieved 2017-11-10. 
  3. ^ "SonLife Broadcasting Network | SBN | Jimmy Swaggart Ministries". 2015-07-15. Retrieved 2017-11-10. 

External links[edit]