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CityCartersville, Georgia
Broadcast areaNorthwest Georgia
BrandingThe Message
SloganThe Message for You
Frequency91.7 MHz
FormatContemporary Christian music
ERP7,300 watts
HAAT285 meters (935 ft)
Facility ID28333
Transmitter coordinates34°9′34.00″N 85°2′13.00″W / 34.1594444°N 85.0369444°W / 34.1594444; -85.0369444
Callsign meaningChristian Cartersville
OwnerImmanuel Broadcasting Network
Sister stationsWJCK FM 88.3 Piedmont, Alabama

WCCV FM 91.7 ("The Message") is a radio station licensed to serve the city of Cartersville, Georgia. It is owned by and is the flagship station of Immanuel Broadcasting Network, also based in Cartersville. The station plays Christian music.

The station transmits from Mullinax Mountain, between Euharlee and Wax, Georgia, due west of Cartersville and southeast of Rome (which is slightly closer), the same location for which WTSH-FM 107.1 applied to move to in early May 2012. Although very close to WCLK FM 91.9 in Atlanta, it can still be heard in parts of northwest and south metro Atlanta via broadcast translators.

WCCV is also simulcast on sister station WJCK FM 88.3, licensed to Piedmont, Alabama. That station had no translators assigned to it until 2010, when W257CM FM 99.3 was licensed to the northeast of Talladega, Alabama. That translator is now assigned to WRYD FM 97.7 in the Birmingham, Alabama area.

WCCV also now airs in metro Atlanta on WUBL FM 94.9, HD Radio channel 2. It was stated in on-air announcements on WCCV in mid–June 2011 that this was "at no cost to the ministry". This simulcast is also now the official source for two of its translator stations: W265AV and W221CG.

In the Chattanooga metropolitan area, the same is also true for WKXJ FM 103.7 HD2 in Walden, Tennessee, to which 100-watt W260AJ 99.9 in Ringgold, Georgia is now assigned.

In March 2019, the station and network re-launched as The Message For You, www.themessage.fm with a larger focus on Contemporary Christian music programming.[1][2]


Call sign Frequency
City of license ERP
m (ft)
FCC info Notes
W261BG 100.1 Morrow, Georgia 5 133.6 m (438 ft) FCC via WCCV, though out of its broadcast range
W223BP 92.5 Lithia Springs, Georgia 120 0 m (0 ft) FCC via WUBL FM 94.9 HD2; former W221CG 92.1 "Kennesaw"
W265AV 100.9 Woodstock, Georgia 250 0 m (0 ft) FCC via WUBL FM 94.9 HD2
W221AW 92.1 North Canton, Georgia 10 272.2 m (893 ft) FCC via WCCV
W215AY 90.9 Ellijay, Georgia 10 188.6 m (619 ft) FCC via WCCV
W273BS 102.5 Chatsworth, Georgia 24 0 m (0 ft) FCC via WCCV; formerly W234AG 94.7, moved due to new WIPK FM 94.5; located on WNGH/WXK52 tower on Cohutta Mountain in Fort Mountain State Park
W290CE 105.9 Dalton, Georgia 10 0 m (0 ft) FCC via WCCV; formerly W236AJ
W260AJ 99.9 Ringgold, Georgia 100 0 m (0 ft) FCC via WKXJ FM 103.7 HD2 Walden TN (Chattanooga area)
W282AY 104.3 Chattanooga, Tennessee 50 0 m (0 ft) FCC via WCCV, though out of its broadcast range
W216BP 91.1 Fort Payne, Alabama 10 0 m (0 ft) FCC via WCCV, though out of its broadcast range

In addition to the suburban stations in Woodstock and Morrow, Canton is also considered part of exurban metro Atlanta, though "North Canton" is not an official placename. The others are in northwest Georgia, or just beyond. Rossville is a suburb of Chattanooga, their city limits touching at the state line.

In September 2011, the FCC changed the callsign of W265BD back to its original callsign of W265AV, which it had before a change to 100.3 in 1997. In 2002, it was forced to change back to 100.9 when full-power 100.5 was moved in from Alabama. This change apparently occurred when the station received its broadcast license to cover a power increase to 250 watts, which now sends the station as far as Canton, Acworth, Vinings, Alpharetta, and Dunwoody according to official FCC data plotted on Google Maps.

W265AV 100.9 in Woodstock is still on Sweat Mountain, but had been assigned to retransmit WSB-FM 98.5, and in November 2010 was granted a construction permit to go from 7 to 250 watts at the same location and slightly lower height. This indicated it might be used to circumvent FCC caps on excessive concentration of media ownership by Cox Radio in the Atlanta media market, ostensibly rebroadcasting a digital-only channel from B98.5 FM. (The same occurred with unrelated W229AG 93.7, also non-commercial and on Sweat Mountain, and sold to a commercial radio company; other local "translators" have done the same.) As of December 2011 however, it is still broadcasting WCCV, and is now officially assigned to retransmit WUBL.

WUBL is also listed as the primary station for W221CG 92.1 "Kennesaw" (actually near Hiram/Dallas), which is also owned by Immanuel, and had a permit to move to north of Lithia Springs (its new city of license) at a power of 120 watts on 92.5, which caused its callsign to change to W223BP once licensed in March 2012.

Also recently, Immanuel's W222AF 92.3 in Marietta was assigned to WGST AM 640, with a permit granted in April 2011 to go from 10 to 15 watts, and move from the Cobb EMC radio tower in Elizabeth southeastward to between Marietta and Smyrna, in the Laurel Valley apartments along Interstate 75 south of Delk Road. On the weekend of June 19, the station actually made the programming change from WCCV to WGST. Prior to this, an hourly on-air announcement stated that the station would be taken off-air permanently, and that the Woodstock station's power would be raised as a replacement. W222AF was then off the air, and it had a permit to move to the North Druid Hills tower site. It began rebroadcasting WGST AM 640 via WUBL's HD-R channel 3 (now 24/7 Comedy), but is still owned by IBN. It received a license to cover in early December 2011 after going on at reduced power the previous month, but often still gets heavy RF interference (or is even completely overtaken at night) to the north and west of the city from WDEF-FM 92.3 Chattanooga. This includes Marietta, which remains its city of license.

W260AJ 99.9 (100 watts) in Ringgold, Georgia is now officially assigned to WKXJ FM 103.7 Walden, Tennessee (both are in the Chattanooga metropolitan area, as is Rossville), but that station's HD2 channel carries WCCV's simulcast.


  1. ^ Walker, Doug. "Regional religious broadcaster tweaks format". Northwest Georgia News. Retrieved 2019-03-12.
  2. ^ "Immanuel Broadcasting Network Relaunches As The Message". RadioInsight. 2019-03-10. Retrieved 2019-03-12.

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