The station went on the air as WEMD-FM in 1975 simulcasting its AM sister station WEMD which had a MOR format along with news, farm reports, local happenings, etc. In its beginning WEMD-FM was a 3,000 watt station but sometime in the mid-late 1980s (by this time WCEI-FM) the station asked for a power increase due to the fact that it was an EAS Carrier and needed a more powerful reach and penetration into businesses and homes. The ask was roughly for 10,000 watts but the station was given an increase to a B1-25,000 watts. WEMD changed its calls to WCEI in late 1981 or early 1982. On December 21, 1981, the station changed its call sign to the current WCEI to represent the new owners, Clark Enterprises Incorporated.