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City Dunn, North Carolina
Branding Gospel 780
Frequency 780 kHz
Translator(s) W249DE
Format Southern Gospel
Power 7000 Watts (daytime)
1 Watt (nighttime)
Class D
Facility ID 47283
Transmitter coordinates 35°17′1″N 78°35′48″W / 35.28361°N 78.59667°W / 35.28361; -78.59667
Callsign meaning Where Carolina Keeps Building
Owner North Carolina Central Broadcasters, Inc.
Website www.wckb780.com

WCKB, 780 AM, is a radio station in Dunn, North Carolina. It has a Southern gospel music format.

The locally owned outlet airs church services and other related programming on Sundays in addition to the musical shows. WCKB is owned by NC Central Broadcasters. It transmits with 7,000 watts of power during the day and 1 watt at night.


When WCKB signed on in 1946, the letters meant "Where Carolina Keeps Building." Now, general manager Ron Tart says, the letters mean "Where Christians Keep Believing.[1]"

Lincoln "Uncle Linc" Faulk was the general manager and an announcer for 25 years.[2]

John G. Thomas, WCKB news director, interviewed Ermon Godwin Jr. on his "Retrospect" program in 1969. The younger Godwin described how his father Edmon Godwin Sr. described "Hollerin'," saying it was a part of doing morning chores, or a routine at the end of the day, and each person had a distinctive style. Godwin found a tape of George Denning, who still hollered. On a Saturday "Let's Talk" program on WCKB on which Godwin made an appearance, the idea for the Spivey's Corner hollerin' contest began.[3]

"Good Morning Charlie" includes a "Swap Shop" type segment as well as listeners telling what goes on in their lives.[4]


  1. ^ Michael Futch, "Call Letters Have Their Swan Song," The Fayetteville Observer, June 10, 2004.
  2. ^ "Former Mayor of Lillington, Faulk, Is Dead," The Fayetteville Observer, October 2, 1997.
  3. ^ Michael Futch, "Hollerin' Contest a Loud, Family Affair," The Fayetteville Observer, June 20, 1997.
  4. ^ Charles Broadwell, "U.S. 421 Offers Slice of Region Life," The Fayetteville Observer, September 30, 1990.

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