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City Latta, South Carolina
Broadcast area Florence, South Carolina
Branding Magic 94.3
Slogan The Pee Dee's Classic Soul and R&B Station
Frequency 94.3 MHz
First air date 1988-02-29 (as WWPD)
Format Urban AC
ERP 10,500 watts
HAAT 153 meters
Class C3
Facility ID 72929
Transmitter coordinates 34°26′20.00″N 79°29′44.00″W / 34.4388889°N 79.4955556°W / 34.4388889; -79.4955556
Former callsigns WWPD (1988-1993)
WLXP (1993-1994)
Affiliations ABC Radio
Owner Cumulus Media
(Cumulus Licensing LLC)
Webcast Listen Live
Website magic943fm.com

WCMG (94.3 FM) is a radio station broadcasting an urban adult contemporary format. Licensed to Latta, South Carolina, USA. The station is owned by Cumulus Media.[1]


The station became WWPD a.k.a. "The New Power 94 FM" in February 1988. In April 1993 the station changed its call sign to WLXP, and in March 1994 to the current WCMG.[2]

WATP-AM 1430 and WATP-FM 94.3 were licensed to Marion, South Carolina. WATP-AM played country music, while WATP-FM played beautiful music.[3] Then as WKXS a.k.a. "The New Kiss 94 FM" the FM station played country music[4] before a switch to urban contemporary and gospel music late in the 1980s as WWPD; the AM took over the WKXS letters and played oldies.[5]

As WLXP this station was Christian country.[6]

Later, WCMG was "Magic 94.3", playing urban adult contemporary music and featuring programming from ABC Radio.

On August 16, 2010 WCMG changed their format to active rock, branded as "94.3 The Dam".

On March 6, 2014 WCMG changed their format back to urban adult contemporary, branded as "Magic 94.3".[7] The station changed at 9:43 am, after promoting for a few hours that "The MAGIC is coming back to the Pee Dee", and stunting with songs with the word "magic" in their names (culminating with "Black Magic Woman" by Santana.) The first song on the revived "Magic" was "Happy" by Pharrell Williams.


  1. ^ "WCMG Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "WCMG Call Sign History". United States Federal Communications Commission, audio division. 
  3. ^ Broadcasting Yearbook, 1982.
  4. ^ Broadcasting and Cablecasting Yearbook, 1986.
  5. ^ Broadcasting/Cable Yearbook, 1989.
  6. ^ Broadcasting & Cable Yearbook, 1994.
  7. ^ WCMG regains its Magic

External links[edit]