WCSG

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WCSG
WCSG-FM.jpg
City Grand Rapids, Michigan
Slogan Family Friendly, Commercial Free
Frequency 91.3 MHz
Format Christian adult contemporary
ERP 37,000 watts
HAAT 174 meters
Class B
Callsign meaning College and Seminary of Grand Rapids
Owner Cornerstone University
Website http://www.wcsg.org/

WCSG 91.3 MHz is a radio station in Grand Rapids, Michigan, USA that broadcasts a Christian adult contemporary format. The station is a community outreach ministry of Cornerstone University. WCSG claims to be "the most listened-to Christian radio station in West Michigan", providing contemporary inspirational Christian music and programming to the local market and streaming “live” on the Internet.

WCSG is rebroadcast on three other stations throughout West Michigan:

  • 90.9 WCFG - Springfield/Battle Creek
  • 88.3 WCXK - Kalamazoo (Formerly WAYK)
  • 89.9 WCXB - Benton Harbor (Formerly WAYO)

History[edit]

WCSG began broadcasting after five years of preparation on June 9, 1973, with an easy listening and fine arts format. In 1981, WCSG’s programming changed to a primarily Christian format and three years later, the station began broadcasting inspirational programming and music twenty-four hours a day, seven days a week, before evolving into its present Christian AC-based format.

Advertising[edit]

As WCSG and its affiliates broadcasts on frequencies allocated in the United States for non-commercial educational use, WCSG is forbidden from broadcasting traditional, pre-recorded commercials. Instead, WCSG hosts regularly recognize both corporate and individual sponsors, similar to the approach used by other non-commercial and public radio stations. A typical "recognition" involves the host reading a slogan and a brief description of the goods and services offered by a corporate sponsor, or reading a personalized message written by an individual sponsor. The contributions of these sponsors account for 30% - 40% of WCSG's funding.

Awards and honors[edit]

The station received a special recognition at the National Association of Religious Broadcasters convention in February 2001, when Focus on the Family selected WCSG from among 987 U.S. radio stations for its Station of the Year Award. In April 2001, the Gospel Music Association nominated WCSG for a Dove Award for Station of the Year. In 2007, R&R magazine recognized WCSG as 2007 Christian Station of the Year, Markets 26-100.

Sex crime case[edit]

John Balyo, host of WCSG's morning show, was arrested in June 2014 on the charge of sex crimes involving children and was subsequently fired by WCSG.[1] He would be sentenced to 40 years in federal prison and 25 to 50 years in state prison, served concurrently.[2]

References[edit]

External links[edit]

Coordinates: 42°47′46″N 85°38′56″W / 42.796°N 85.649°W / 42.796; -85.649