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WCZY My104.3FM logo.png
City Mt. Pleasant, Michigan
Broadcast area Mt. Pleasant/Alma/Clare
Branding My 104-3
Slogan The Soundtrack of Our Lives
Frequency 104.3 MHz
First air date August 20, 1991
Format Adult Hits (Hybrid of Adult Contemporary and Classic Hits)
ERP 3,000 watts
HAAT 100 meters
Class A
Facility ID 9920
Callsign meaning CoZY FM (former branding)
Former callsigns WMMI-FM (5/19/89-9/7/89)
Affiliations WMMI
Owner Robert and Laurie Peters
(Latitude Media, LLC)
Webcast Listen Live
Website wczy.net

WCZY-FM (104.3) is a radio station located in Mt. Pleasant, Michigan. Playing adult hits music, the station has been on the air since 1991. On weekday mornings WCZY airs That Show with Tina and Shawn.[1]



The history to WCZY can be traced back to October 2, 1986, when the construction permit to build it was first granted. The call letters originally assigned to the station in 1989 was WMMI, to mirror that of its daytime-only AM sister station. However, these call letters would never be used, with the call letters changing to WCZY by the end of the year.

The WCZY call letters had belonged to a heritage easy listening radio station in Detroit known today as CHR formatted Channel 955. That station, known then as "Cozy FM", was a ratings powerhouse in its heyday, but like many other easy listening stations in the mid 1980s, had moved away from its successful format once ratings began dropping, and then abandoning this moniker (as well as the call letters) altogether by 1986.

Upon this change, it was decided that the new FM station would become an easy listening station, catering to the more affluent listeners of north central Michigan. More specifically, those traveling up north from downstate on weekends and the more educated, professional crowd at Central Michigan University, one of the largest colleges in Michigan and Mount Pleasant's largest employer at the time.

Debut as Cozy 104.3[edit]

Due to delays brought on by a sudden change in ownership in 1988, WCZY finally went on the air on August 20, 1991 with its intended easy listening format, provided jointly by Englewood, Colorado-based syndicator Jones Radio Network, and Salt Lake City-based Bonneville Broadcasting. The jockless, satellite-delivered format promised the "elimination of mindless DJ chatter" as well as fewer commercials, to bring "more of the best easy listening music".

Format Change to AC[edit]

By 1993, however, a format change was forced when Jones Radio Network ended the easy-listening format partnership with Bonneville Broadcasting, which had merged with Broadcast Programming, a tape-based music format provider that had no desire to enter the dwindling easy listening radio programming market. WCZY then took the cue of many easy-listening stations who had migrated to a soft adult contemporary format yet still branding themselves as easy listening, by re-affiliating with Jones' "Soft Hits" light adult contemporary format.

Since then (now under the Westwood One) umbrella), WCZY has since transitioned to programming of mainly local origin, and has also dropped its former "Lite Hits" slogan, now IDing as simply "My 104~3". With the change to My 104-3 on April 19, 2011, the station added more 1970s and 1980s classic hits to its music mix, and is now more of an adult hits station than its former adult contemporary sound.[2]

Station Sale[edit]

Latitude Media purchased WCZY and AM sister station WMMI in 2013 for $779,000. The format offerings remain the same.

Sports programming[edit]

In addition to standard music programming, WCZY-FM and its sister station WMMI-AM broadcasting local high school football, basketball and playoff baseball in the Mid-Michigan area, with play-by-play from Kurt Wilson.[3] The two stations cover Mount Pleasant, Mount Pleasant Sacred Heart, Beal City, and Clare high school athletic events, including football, boys' and girls' basketball, and baseball.

Local concerts, events, and other programming[edit]

WCZY host several yearly events around mid-Michigan:[4]

Hometown Showdown - This FREE talent show attracts hundreds at the Isabella County Fairgrounds and features the area's best talent! 10th annual coming up July 23, 2018.

Boo Bash - Fun, exciting and SAFE indoor trick-or-treating! Held each October inside the ICE Arena & Morey Courts, so kids can show off their adorable costumes.

Under the Big Top - We teamed up with Mt Pleasant Parks & Rec and Chippewa River District library for a fun filled day at Finch Fieldhouse on the campus of CMU.

WCZY has previously been closely associated with Clare Summerfest, the Farwell Lumberjack festival, the Farwell Labor Day Festival, the Alma Highland Festival, the Shepherd Maple Syrup Festival and a host of other local community events in Isabella, Gratiot and Clare counties, often broadcasting from those locations.


  1. ^ "That Show". My 1043. 
  2. ^ Contact Us | My 1043 - WCZY http://www.wczy.net/#!contact/csya. Retrieved 6 April 2015.  Missing or empty |title= (help)
  3. ^ My 1043 http://www.wczy.net/#!on-air/chh0.  Missing or empty |title= (help)
  4. ^ "Advertise With Us | My 1043 - WCZY". 

External links[edit]

Coordinates: 43°35′38″N 84°49′26″W / 43.594°N 84.824°W / 43.594; -84.824