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City Pawleys Island, South Carolina
Broadcast area Grand Strand
Branding 985 Kiss FM
Slogan The Big Station
Frequency 98.5 MHz
First air date 1990
Format Urban contemporary
ERP 6,100 watts
HAAT 203 meters
Class C3
Facility ID 59490
Transmitter coordinates 33°35′27.00″N 79°2′55.00″W / 33.5908333°N 79.0486111°W / 33.5908333; -79.0486111
Affiliations Citadel Media
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations WHSC, WSEA, WSYN, WLFF
Webcast Listen Live
Website 98.5 KISS FM

WDAI "985 Kiss FM" is an urban contemporary radio station licensed to Pawleys Island, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.5 MHz with an effective radiated power (ERP) of 6,100 watts.


98.5 signed on in the early 1990s with an adult contemporary and sports talk format. It became the market's first urban contemporary FM after a couple of years.[citation needed] By 1996, WDAI was the number one station in the market.[1] WDAI dropped to third in Fall 1998 but regained its position in Spring 1999,[2] losing the top spot to WJYR in Fall 1999.[3] The drop in ratings came after a move toward more adult music, with 34-year-old women the target audience, after program director Ernie D. moved to WCMG and Chris Clay replaced him.[4] More rap was added in the 2000s (decade). WDAI leaned more adult after the 2009 debut of Power 100.3, a hip-hop music station also owned by Cumulus Media.

The station aired the Tom Joyner Morning Show for many years. The station went by the name 98.5 Kiss FM and the format was Urban Adult Contemporary with the slogan "Today's Smooth R&B and Soul Music"

In January 2010, Cumulus Media hired a market veteran, Craig Russ, as its new Operations Manager. Personalities on the station included Monique from 10am to 3pm. Michael Baisden aired from 3pm to 7pm. Doug Davis was heard weekends on the station.[citation needed]

In July 2010, WDAI changed from Urban Adult Contemporary to Urban contemporary, replacing a similar format Cumulus had aired on WSEA for a year before switching that station to CHR. WDAI also took the syndicated morning show from WSEA; Rickey Smiley which replaced Tom Joyner In The Morning.[5]


  1. ^ Toby Eddings, "Area Radio Gets Surveyed Twice," The Sun News, June 9, 1996.
  2. ^ Toby Eddings, "WDAI returns to top of radio ratings," The Sun News, August 22, 1999.
  3. ^ Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
  4. ^ Toby Eddings, "Holli Heart wins national award," The Sun News, March 14, 1999.
  5. ^ "Radio stations change formats". The Sun News. 2010-07-07. Retrieved 2010-07-07. 

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