|Broadcast area||Tuscaloosa and vicinity|
|Slogan||Positive and Encouraging|
|First air date||2002 (as WDGM)|
|HAAT||197.3 meters (647 feet)|
|Former callsigns||WDGM (2001-2016)|
|Owner||Educational Media Foundation|
The station's former broadcast schedule was initiated when the station was owned by Cumulus Media, serving as a repeater of sports radio-formatted WJOX in Birmingham, with the branding "The Deuce" and slogan "Tuscaloosa's Home for Jox!". While the then-WDGM still broadcast JOX programming from 6 a.m. to 5 p.m., on weekdays the rest of its schedule competes with WJOX including original programming from 5-8 p.m., on weekdays, a weekly Saturday show and affiliation with ESPN Radio in contrast to WJOX's affiliation with CBS Sports Radio. Since the change in ownership to Townsquare Media, the branding of the station has unofficially changed to "Tuscaloosa's Sports Authority, 99.1 WDGM" dropping the "Deuce" moniker.
This station once served as one of the former Tuscaloosa affiliates for the Crimson Tide Sports Network, for Alabama football games. This station is a former flagship for Crimson Tide Softball broadcasts.
Former Sports Schedule
|6 a.m. – 10 a.m.||The Opening Drive (WJOX)||Jay Barker, Al Del Greco and Tony Kurre|
|10 a.m. – 2 p.m.||The Matt & Scott Spectacular (WJOX)||Matt McClearin and Scot Harrison|
|2 p.m. – 6 p.m.||The Jox Roundtable (WJOX)||Lance Taylor, Jim Dunaway and Ryan Brown|
|6 p.m. – 8 p.m.||The Game||Ryan Fowler|
With the exception of Crimson Cover - hosted by Chase Goodbread, Mike Parker and John Copeland - that aired Saturday mornings and Crimson Tide Sports Network broadcasts, all weekend programming came from ESPN Radio.
On August 8, 2000, Warrior Broadcasting, Inc., received a construction permit from the Federal Communications Commission for a new FM radio station broadcasting with 25,000 watts of effective radiated power at 99.1 MHz to serve Greensboro, Alabama. The new station was assigned the call letters WDGM by the FCC on April 16, 2001. On August 7, 2001, WDGM received a modified permit that allowed them to relocate the planned transmitter site a few miles northeast, raise the antenna from 100 meters to 190 meters in height above average terrain, and lower the effective radiated power to just 3,200 watts. WDGM received its license to cover from the FCC on May 17, 2002.
On July 20, 2004, Warrior Broadcasting, Inc. (James E. Shaw, president) agreed to sell WDGM to Apex Broadcasting, Inc. (Voncile R. Pearce, president) for a total sale price of $925,000. The deal was approved by the FCC on December 21, 2004, and the transaction was consummated on December 30, 2004.
In February 2005, Apex Broadcasting Inc. (Houston L. Pearce, chairman) reached an agreement to sell WDGM and six other radio stations in Alabama to Citadel Broadcasting (Farid Suleman, chairman/CEO) for a reported sale price of $29 million. The deal was approved by the FCC on May 11, 2005, and the transaction was consummated on July 12, 2005.
In December 2008, the station dropped its "Oldies 99.1" branding and satellite-fed "True Oldies Channel" programming in favor of a sports talk format branded as "The Deuce" with the slogan "Tuscaloosa's Home for Jox!". The "True Oldies Channel" programming is now heard in the Tuscaloosa area on WJRD (1150 AM and 102.1 FM). Citadel merged with Cumulus Media on September 16, 2011.
Cumulus sold WDGM and its sister stations to Townsquare Media effective July 31, 2012.
On August 1, 2013, following the announcement on WAPI-FM to a sister station of WJOX-FM as WJQX, the station registered several names signifying a name change to 99.1 The Tide, 99.1 Roll Tide, 99.1 Tide, Bama Sports 99.1, Roll Tide 99.1, The Tide 99.1, Tide 99.1, Tide Radio 99.1, or Tide Sports 99.1, each showing its affiliation to the local Alabama Crimson Tide college sports.
On August 30, 2013, the station dropped all WJOX programs and launched as an independent sports station as Tide 99.1 promoting themselves as "The Home Of Alabama Sports".
In May 2016, Townsquare have announced a plan to sell off WDGM to K-Love parent Educational Media Foundation for $100,000. EMF has reserved the WLXQ calls for this station for use when the deal closes. (Taken from Alabama Broadcast Media Page)
On June 30, WNPT 102.9 FM became the new home for The Tide. To learn more about this change visit: http://tide991.com/tide-99-1-will-soon-become-tide-102-9-in-tuscaloosa/
As of 3 p.m., June 30, 2016, upon the consummated of the purchase by EMF, this station flipped to K-Love, taking the new calls of WLXQ on July 1, 2016.
- "Application Search Details (BPH-19970515MD)". FCC Media Bureau. August 8, 2000.
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- "Application Search Details (BMPH-20010328AAB)". FCC Media Bureau. August 7, 2001.
- "Application Search Details (BLH-20020312AAM)". FCC Media Bureau. May 17, 2002.
- "Changing Hands - 8/2/2004". Broadcasting & Cable. August 2, 2004.
- "Application Search Details (BALH-20040721AMG)". FCC Media Bureau. December 30, 2004.
- "Deals - 2/21/2005". Broadcasting & Cable. 2005-02-21.
- "Application Search Details (BALH-20050207ADB)". FCC Media Bureau. July 12, 2005.
- "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.