|This article needs additional citations for verification. (March 2014)|
|City of license||Hartford, Connecticut|
|Broadcast area||Hartford, Connecticut|
|Branding||102.9 The Whale|
|Slogan||Classic Rock is Back|
|Frequency||102.9 MHz (also on HD Radio)
102.9-2 FM Oldies "Big D 103"
102.9-3 FM Talk (WDRC (AM) simulcast)
|First air date||October 26, 1959|
|Callsign meaning||Doolittle Radio Corporation (founder of AM sister station)|
(Connoisseur Media Licenses, LLC)
WDRC-FM, known as 102.9 The Whale, is a radio station based in Bloomfield, Connecticut, which primarily serves the Hartford market with a classic rock format. Founded in 1959, the station is the first commercial FM station in the Hartford radio market. Owned by Connoisseur Media, its studios are at 869 Blue Hills Avenue in Bloomfield and the transmitter site is in Meriden, Connecticut.
WDRC traces its roots to the Doolittle Radio Company, which established what would become WDRC-AM in 1922. In 1941, Doolittle upgraded an experimental FM station to a commercial license and used the call letters WDRC-FM. Doolittle sold the FM station in 1956 to General Broadcasting Corporation, and the AM station in 1959 to Buckley Broadcasting. Buckley inherited a second FM license, which it used to establish the current WDRC-FM. The original WDRC-FM is now WHCN.
The current WDRC-FM was issued a program test authority by the FCC on October 26, 1959. It officially signed on at 8:15 PM that same day. On August 31, 1966, WDRC-FM increased power from 7,000 to 17,500 watts, then to 50,000 watts the following May. It began broadcasting in stereo in September 1969. In 1973, the station began calling itself "Big D 103," and employed a Top 40 format. In 1977, the station flipped to album rock, with a much deeper playlist than its rivals, WCCC and WHCN. However, by 1979, the station leaned Rock/AC, and then abruptly flipped back to Top 40 in early 1980. By 1984, WDRC-FM was an oldies-based Adult Contemporary station, but only played oldies on the weekends. Due to the positive feedback, in 1986, WDRC-FM became an oldies station full-time. At that point, the station focused on the hits of 1964 to 1969 with about four songs per hour from the 1955-63 era. The station also played about one song from the early 1970s per hour. The AM station also offered oldies until 1990. Core artists included The Beatles, The Four Seasons, Elvis Presley, Supremes, Everly Brothers, Temptations, The Hollies, Righteous Brothers, Dion, and many others. The station also had quite high ratings, even being number one at least a few times.
The format continued throughout the 1990s and into the 2000s virtually unchanged. In August 2000, WDRC-FM stopped using the "Big D 103" name and became known as "Oldies 102.9 DRC-FM." The station stopped referring to themselves as "Oldies" a short time later. In 2001, WDRC-FM began playing several songs from the 1970s, adding artists like Billy Joel, Doobie Brothers, Eagles, James Taylor, and others into the mix. The station also began adding about a dozen or so songs from the 1980s by oldies artists, playing about one every couple of hours. They also began decreasing music from the pre-1964 era; eventually, all the pre-1964 oldies were eliminated and a lot of 1980s music was added to the mix, becoming more of a classic hits station. The station also became heavily based in the 1970s, playing only a few 1960s songs per hour along with about the same amount of 1980s hits. They continued streaming more traditional oldies online to appease oldies fans.
In the winter of 2007, WDRC-FM slowly phased out most of the 1980s music, cutting that back to about one every couple hours. The station also increased the 1964 to 1969 product, making those songs core hits once again on a gradual basis. The amount of 1970s music was cut back slightly to about 5 per hour. The station even brought back select songs from the 1950s and early 1960s, playing them about once every 90 minutes. By 2008, the station did begin increasing 1980s songs to about one per hour. Its HD-2 station now plays a blend of 1950s and 1960s oldies focusing on the pre-1964 era.
In the early 2010s, the main station identified itself as "Good Time Rock 'n' Roll", while occasionally throwing in the "Big D" moniker. Its music playlist once again focused on 1960s from 1964 on, while also emphasizing 1970s hits and including a few 1980s songs. Jingles were also reintroduced in 2008. In late 2008, the station started adding reverb to the audio chain as well as improving the audio processing, thus improving the overall audio quality of the station.
On March 5, 2014, Buckley Broadcasting announced that it would sell its Connecticut radio stations, including WDRC-FM, to Connoisseur Media. The sale was consummated on July 7, 2014 at a price of $7,922,035.
On July 7, 2014, WDRC changed their name to "102-9 DRC", and modified their slogan to "Classic Hits of the 70s, 80s and More!" In addition, a majority of the station's airstaff was let go.
In 2008, WDRC-FM implemented HD Radio technology.
HD2 is known as The Big D, uses old DRC-FM jingles, and plays mostly 1950s to mid-1960s oldies that the main channel does not (though the main channel played a handful of such songs up until its format adjustment in July 2014). They also mix in a moderate amount of mid-to-late 1960s oldies as well.
HD3 carries AM 1360 WDRC's talk format.
- "WHCN (W1XPW)". HARTFORD RADIO HISTORY. Retrieved 26 August 2014.
- "WDRC-FM". HARTFORD RADIO HISTORY. Retrieved 26 August 2014.
- "WDRC". HARTFORD RADIO HISTORY. Retrieved 26 August 2014.
- Fillo, Maryellen (March 5, 2014). "Buckley Sells WDRC And CT Stations To Connoisseur". Hartford Courant. Retrieved March 5, 2014.
- WDRC-FM Flips to Classic Rock The Whale
- official 1029 The Whale website
- Talk of Connecticut website
- Query the FCC's FM station database for WDRC
- Radio-Locator information on WDRC
- Query Nielsen Audio's FM station database for WDRC