|NE Georgia (future digital metro Atlanta)|
|Channels||Analog: 28 (UHF)
Digital: 28 (PSIP)
|Subchannels||28.1 The Country Network
28.3 American Sports Network
28.4 Liquidation Channel
28.6 QVC Plus
28.7 Tuff TV
|Owner||DTV America Corporation|
|First air date||Jan./Feb. 2007|
|Former callsigns||W28CV (Feb-Mar 2004, never on air)|
|Former channel number(s)||7 digital (Sept 2009 to mid-2010)
28 analog (2007 to 2016)
|Transmitter power||87/150kW (a) / 15kW (d)|
|Height||416 m (1,365 ft) (analog)
318 m (1,043 ft) (digital)
|Facility ID||125861 (168145 former digital)|
|Transmitter coordinates||(a) / (d)|
WDWW-LP is a low-power The Country Network-affiliated TV station, having the northeast Georgia town of Cleveland as its city of license. It transmits analog TV on channel 28 in a roughly omnidirectional pattern, from Horsetrough Mountain on the western part of the White/Hall county line northwest of Clermont, along with WGGD-LP channel 23. It has an effective radiated power of 150 kW at the angle of beam tilt, or 87 kW in the horizontal plane, and covers almost as far as Blairsville, Toccoa, and Cumming.
It is currently owned by DTV America Corporation.
Prior to 2016, it was owned by Richard & Lisa Goetz of Hendersonville, Tennessee, who applied for the station in 2000 and were granted a permit in mid February 2004 as W28CV, which they changed the broadcast callsign of two weeks later, well before going on-air.
Its digital TV companion was WDWW-LD, a construction permit issued far to the southwest to serve Atlanta on channel 7. This station began transmission from Sweat Mountain in early September 2009, but ceased a few months later. The station used a directional antenna which sent the signal in an arc from south (toward Atlanta) to northeast (toward Cumming, the only slight overlap it had with its analog broadcast range). It had a wide and total null toward the west and northwest in order to protect Alabama Public Television station WCIQ television at Mount Cheaha, thus it did not even reach nearby Woodstock, with which it had a direct line of sight.
The station later had this permit cancelled and instead applied for and received in early November 2010 a permit to make a flash cut on channel 28, while moving the station into Atlanta but at a different location than before. It will now be located on the east tower at the North Druid Hills site, along with many other TV and FM stations. Unlike the original digital companion channel, this permit retains Cleveland as its city of license instead of Atlanta. The height above average terrain will be 318 meters (1,043 ft) versus 254 meters (833 ft) on Sweat Mountain. The effective radiated power will be 15 kW instead of 300 watts, respectively about 0.3% and 0.1% of what is allowed for full-power stations on UHF and high VHF.