WE tv (U.S. TV channel)

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WE tv
WEtv Logo 2014.png
Launched September 1, 1997 (1997-09-01)
Owned by AMC Networks
Picture format 1080i (HDTV)
480i (SDTV)
Country United States
Language English
Broadcast area Nationwide
Headquarters New York City
Formerly called Romance Classics (1997–2000)
WE: Women's Entertainment
Sister channel(s) SundanceTV
BBC America
Website www.wetv.com
DirecTV 260 (HD/SD)
Dish Network 128 (HD/SD)
Time Warner Cable 61
AT&T U-verse 1372
372 (SD)
Verizon FiOS 649
149 (SD)
Streaming media
Sling TV Internet Protocol television
PlayStation Vue Internet Protocol television

WE tv is an American digital cable and satellite television channel that is owned by AMC Networks. Similar to VH1 and Bravo, the channel's programming focus is bent mainly towards women, though since the fall of 2014, the network has also attempted to accommodate additional male viewership.

As of February 2015, approximately 85.2 million American households (73.2% of households with television) received WE tv.[1] In March 2015, Dish TV's Sling TV announced it would soon begin making AMC Networks channels available to cord cutters, including AMC, BBC America, IFC, SundanceTV, and WE tv.[2][3][4]


As Romance Classics (1997–2001)[edit]

WE tv was originally known as Romance Classics when it launched on September 1, 1997 under the ownership of what was then the Cablevision Systems Corporation-controlled Rainbow Media. It was originally a movie channel focusing mostly on romantic dramas and comedies, and television miniseries; similar to the original format of sister network, AMC (as American Movie Classics), the channel initially broadcast its films commercial-free.

Format change as WE tv (2001–2014)[edit]

This format was abandoned in 2001, when the channel was relaunched as WE: Women's Entertainment, taking on an ad-supported general entertainment format. In 2006, the channel was renamed WE tv.[5] The channel aired the first three seasons of the popular Logie Award-winning Australian television series McLeod's Daughters, but dropped the show in April 2006.[citation needed] The channel's format then shifted towards reality shows, with several having topics related to weddings (such as Bridezillas, Big Easy Brides and My Fair Wedding with David Tutera).[6] Other popular shows on the network included Secret Lives of Women, The Locator and Amazing Cakes.

2010-2014 WE tv logo

In January 2011, WE tv confirmed that it had signed Toni Braxton for a reality series, entitled Braxton Family Values, which is marketed as one of the network's flagship shows. To prepare for the network's new show lineup, WE tv also gave the network a new logo and marketing tagline: "Life As WE Know It."[7] In March 2012, WE tv confirmed that the network had ordered 14 episodes of Kendra on Top, a reality show following the lives of Kendra Wilkinson and Hank Baskett, who previously appeared in the E! reality series Kendra. Kendra said the show focuses on "motherhood, parenthood, and wife hood".[8] Kendra On Top premiered on June 5, 2012.[9]

Rebranding (2014–present)[edit]

In June 2014, the network unveiled a new logo, dropping the "Women's Entertainment" tagline. Network president Marc Juris explained that while the network was to remain "a leading destination for women on television and online", the goal of the new branding was to broaden the focus on "we" as an "ideal reflection of the socially networked world we live in today", describing it as "a powerful and universal theme which drives connection, conversation, collaboration and community."[10] As part of the rebranding, the network also announced its first original scripted series, The Divide, which was originally pitched for sister network AMC.[11][12]

Current programming[edit]



  • Mama June: From Not to Hot



Future programming[edit]


  • Spirits of Atlanta
  • Growing Up Hip Hop: Atlanta

Former programming[edit]



  • A Stand Up Mother
  • Adoption Diaries
  • Adventures in Doggie Day Care



  1. ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015. 
  2. ^ Newman, Jared (March 4, 2015). "Sling TV bulks up base package with AMC and IFC". TechHive. 
  3. ^ Newman, Jared (January 30, 2015). "Sling TV brings back the linear video element that other cord-cutting services lack, but could use some polish and a few more features". TechHive. 
  4. ^ Paul, Ian Paul (February 9, 2015). "Sling TV's web-based live television opens to all cord cutters, adds AMC to lineup". 
  5. ^ WE tv at Rainbow Media
  6. ^ "Sarah Haskins in Target Women: Wedding Shows". Retrieved November 6, 2012. 
  7. ^ "WE tv Announces Pair of Original Series for 2011". Retrieved November 6, 2012. 
  8. ^ Oldenburg, Ann (March 21, 2012). "Kendra lands new WE reality show, 'Kendra On Top'". USA Today. Retrieved July 5, 2013. 
  9. ^ Kondolojy, Amanda (May 21, 2012). "We TV's Summer Line-Up Sizzles With 'Kendra', All New 'Bridezillas', More 'Braxtons' And 'L.A. Hair'". TV by the Numbers. Retrieved July 5, 2013. 
  10. ^ "WE tv Rebrands With New Logo, Graphics". Multichannel News. Retrieved 23 May 2017. 
  11. ^ Andreeva, Nellie. "WE TV Rebrands, Drops Women From Name, Unveils New Logo, Graphics". Deadline. Retrieved 3 August 2014. 
  12. ^ Andreeva, Nellie. "WE TV Officially Greenlights LaGravenese/ Goldwyn Drama As First Scripted Series, Sets 3 Scripted Projects In Development". Deadline. Retrieved 7 August 2013. 
  13. ^ Andreeva, Nellie (March 28, 2013). "WE TV Renews 'Bridezillas' & 'David Tutera', Orders 'Bridezillas' Spinoff Series". Deadline Hollywood. Retrieved March 29, 2013. 
  14. ^ Marechal, AJ (October 22, 2012). "WeTV orders 'Obsessed With the Dress'". Variety. Retrieved April 11, 2013. 
  15. ^ a b Kondology, Amanda (April 10, 2013). "WE tv Unveils Three New Unscripted Originals: 'The Lylas', 'Pregnant & Dating' + 'The Ruckers: Southern Royals'". TV by the Numbers. Retrieved April 10, 2013. 
  16. ^ Bibel, Sara (February 21, 2013). "WE tv Greenlights 'Glam & Gold' New Reality Series Featuring Olympic Gold Medalist Sanya Richards-Ross and NFL Star Aaron Ross". TV by the Numbers. Retrieved April 11, 2013. 

External links[edit]