|This article needs additional citations for verification. (September 2010) (Learn how and when to remove this template message)|
|Broadcast area||Central Savannah River Area|
|Slogan||Augusta's Classic Rock|
|First air date||November 11, 1967(as WGUS-FM)|
|HAAT||203 meters (666 ft)|
|Callsign meaning||W EagLe|
|Former callsigns||WZNY (2010–2013)
WOPW (1990?–1991?)
WGUS-FM (1967–1990?; 1991–1993)
|Owner||Aloha Station Trust|
WEKL, known on-air as "Eagle 102.3", is a classic rock radio station in the United States, licensed by the Federal Communications Commission (FCC) to Augusta, Georgia, broadcasting on 102.3 MHz with an ERP of 1.5 kW. Its studios are located at the Augusta Corporate Center with its former Clear Channel (now iHeart Media)-owned sister stations in Augusta, and the transmitter is located in Augusta near Fort Gordon.
102.3 FM signed on as WGUS-FM in late 1967. The station was the FM sister to 1380 WGUS (now WNRR North Augusta, South Carolina) and simulcasted the country format that the AM had from 6 a.m. to 12 midnight under the "Big Gus" nickname. The station went to 24-hour operations in 1970.
In early 1973, WGUS-FM's simulcast with the AM was replaced with an automated beautiful music format and the station became known as "102G". This lasted until the late 70s, when the station switched back to country. As of 1989, the station continued to simulcast 1380 WGUS.
In 1990, the station dropped its country format for CHR as "Power 102" under the WOPW call letters in an attempt to go after longtime CHR powerhouse, WBBQ. This failed, and the station went for a variety hits format under the name "102.3 WOPW" briefly, before switching back to country, becoming Froggy 102. A brief return to its former name of Big Gus preceded its most successful change.[clarification needed] The station became WEKL as "Eagle 102" and a classic rock format was adopted in July 1994.
On August 13, 2007, WEKL traded frequencies with sister country outlet WIBL (105.7 The Bull), moving the WEKL format to the much stronger signal at 105.7. The station was re-launched as "Eagle 105.7", while WIBL moved to 102.3, becoming "102.3 The Bull."
On April 1, 2010, the station dropped its Country format for Top 40, becoming Y102.3, a reference to the former branding of Clear Channel Top 40 station Y-105 (105.7, now WLUB). This move displaced the country format that had displaced Y105 years earlier while it was on 105.7. The station started advertising the night before by following people on Twitter, and announced "the return of Y in the CSRA". The station kicked off its launch on 102.3 by playing 5000 songs in a row commercial-free. When competitor WHHD attempted a 5000 songs promotion, Y102.3 doubled the launch to 10,000 songs in a row. At the conclusion of the promotion the station introduced advertising.
The station is owned by Aloha Station Trust, the entity formed to operate and sell the former Clear Channel Communications stations that were required to be divested for the Clear Channel privatization transaction. With the launch of the new format, Aloha Station Trust applied to the FCC for the former Y-105 callsign, WZNY. The callsign change was approved by the FCC.
On November 8, 2013, WZNY stunted with a simulcast of WEKL before assuming its Classic Rock format as, once again Eagle 102.3 as 105.7 flipped to Country as "G105.7". On November 21, 2013, WZNY changed its callsign to WEKL.
- Broadcasting/Cable Yearbook (1989 ed.). p. B-73.