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City WFCX: Leland, Michigan
WFDX: Atlanta, Michigan
Broadcast area WFCX: Traverse City
WFDX: Alpena-Gaylord-Petoskey
Branding 94.3 & 92.5 The Fox FM
Slogan Music Radio
Frequency WFCX: 94.3 MHz
WFDX: 92.5 MHz
Translator(s) W263CD 100.5 Boyne City
First air date WFCX: 1994 (as WIAR)
WFDX: 1989 (as WAIR)
Format Classic Pop Hits
ERP WFCX: 20,500 watts
WFDX: 100,000 watts
HAAT WFCX: 233 meters
WFDX: 265 meters
Class WFCX: C2
Facility ID WFCX: 49575
WFDX: 49573
Callsign meaning The FoX
Former callsigns WFCX:
WBYB (12/22/97-3/17/03)
WIAR (1/31/94-12/22/97)
WTRV (8/7/91-1/31/94)
WLEL (3/30/89-8/7/91)
WBYC (1/4/99-3/17/03)
WAIR (4/20/87-1/4/99)
WWKY (3/5/87-4/20/87)
Owner Blarney Stone Broadcasting
Webcast Listen Live

WFCX 94.3 Leland, Michigan, and WFDX 92.5 Atlanta, Michigan, are Northern Radio-owned stations that simulcast a classic pop hits format branded as Music Radio, The Fox FM. WFDX's 100,000-watt signal serves most of northern Michigan including Alpena, Gaylord and Petoskey, while WFCX, the flagship, serves the Traverse City area with 20,500 watts.

WFDX signed on in 1989 as WAIR, owned by Rick Stone (who now owns WJML Radio in Petoskey). At first, they aired an adult contemporary format with WNIC/Detroit's Johnny Williams doing a voicetracked version of his "Pillow Talk" show for nights. In the early 1990s, WAIR flipped to oldies, and shortly thereafter, WIAR 94.3 signed on, simulcasting WAIR's signal. Around that time, Northern Radio took over WAIR.

On Thanksgiving 1997, WIAR flipped to country as B94.3 and their call letters changed to WBYB. WAIR remained oldies for more than a year until they started simulcasting with WBYB again under the new name B92.5/B94.3 with their call set being WBYC.

On February 24, 2003, The Bee flipped to classic hits as The Fox. Since revising its format, The Fox FM's ratings have increased noticeably, as the station has drawn listeners from competing stations WCCW-FM and WGFN.

92.5 WFDX has a slight delay from 94.3 WFCX, and thus the two signals have different liners that indicate the frequency. WFCX is identified in liners as "94-3 The Fox FM," and WFDX as "92-5 The Fox FM." However, the DJs refer to the station only as "The Fox FM."

The Fox also operated W237DA 95.3, a translator station licensed to Boyne City and serving the Petoskey area. The translator originally operated at 95.5 as W238AO and was granted its license in February 2005 after several months on the air. Listeners in the northern and eastern portions of the listening area of modern-rock station WJZJ 95.5 "The Zone" in the Traverse City area were unhappy, since W238AO interfered with WJZJ's signal as far away as Gaylord and made WJZJ completely unlistenable in areas north and west of Gaylord. However, in December 2006, W238AO was granted a construction permit to move down the dial to 95.3 with new call sign W237DA to alleviate some of the interference to WJZJ. W237DA was noted on the air at the new frequency in February 2007. W237DA was a direct rebroadcast of WFDX 92.5 until late September 2007, when the station switched to a rebroadcast of sister station WSRT.

Under the WBYC calls, 92.5 also operated WBYC-1, a 1,000-watt booster transmitter in Petoskey; at Northern Radio's request, the FCC cancelled the license for WBYC-1 in September 2002, and the translator at 95.3 later took its place. WFDX 92.5's over-the-air signal is good in the Petoskey area, though perhaps somewhat difficult to pick up in offices.

In the fall of 2009, The Fox began identifying as "Music Radio, The Fox FM," added a jingle package similar to those of legendary Top 40 stations WABC and WLS in the 1970s, and revised the classic hits format by moving back in an oldies direction. As of August 2015 The Fox now airs a pop classic hits mix format focusing on the years 1975-1995.


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Coordinates: 44°46′19″N 85°40′59″W / 44.772°N 85.683°W / 44.772; -85.683