|City||Laurinburg, North Carolina|
|Broadcast area||Fayetteville, North Carolina Wilmington, North Carolina|
|Branding||96.5 Bob FM|
|Slogan||We Play Anything|
|First air date||1947 (as WEWO-FM)|
|Former callsigns||WAZZ (6/1/93)-(3/1/97)
|Owner||Beasley Broadcasting Group, Inc.
(Beasley Media Group, LLC)
|Sister stations||WAZZ, WKML, WYDU, WUKS, WZFX|
WEWO-FM began in Laurinburg in 1947, a sister station to WEWO. Don Curtis purchased the stations in 1968, and WEWO-FM became a Christian radio station called WSTS, The station received a power increase to 100,000 watts to reach Fayetteville. Later, Durham Life Broadcasting bought the stations.
In 1989, WSTS dropped religious programming and became CHR WMXF "Mix 96" Dale O'Brian, former Program Director/Morning host at WKSI in Greensboro was hired as Program Director of MIX 96. He brought in talent from the Greensboro market and the station did very well. The airstaff was arguably the best in the market. The lineup included Dale O'Brian and Tank Sherman on mornings, Leah Scott on Mid-days, Pete Moss in Afternoons, Joe Mama Nights and Sammy Simpson late nights. The station created great street buzz and was very visible in the Fayetteville market. The WSTS letters and a similar format moved to a station in Fairmont. Durham Life sold its radio stations, and Curtis once again owned the 96.5 frequency, as well as other Durham Life stations.
On April 1, 1993, WMXF began playing "Louie, Louie" by The Kingsmen over and over, changing the station's name temporarily to "Louis 96.5." The real format turned out to be "Oldies 96.5," and the call letters changed to WAZZ.
On December 30, 2005, Oldies 96.5 changed to classic hits as 96.5 the Drive. Program director Dave Stone described the difference this way: oldies included Buddy Holly and Elvis Presley, while classic hits focuses on the 70s and artists such as the Eagles and the Doobie Brothers.
On March 14, 2011 WFLB changed their format to adult hits, branded as "Bob FM" The final song as 96.5 The Drive was Elton John's Funeral for a Friend. The first songs as 96.5 Bob FM were The Gap Band's You Dropped a Bomb on Me and R.E.M.'s Losing My Religion. While the new format plays a variety of music from the 1960s through 2000s, the station has a very strong emphasis on pop and rock hits from the 1970s and 1980s.
History of call letters
The call letters WFLB previously were used by an AM station in Fayetteville. It began broadcasting February 18, 1948, on 1490 kHz with 250 W power. The station was operated by Fayetteville Broadcasters Inc.
- "Radio-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-04-29.
- Rodger Mullen, "Oldies Music Turns Ancient," The Fayetteville Observer, Thursday, February 28, 2008.
- "WFLB Fayetteville, N.C. Takes Air on 1490 KC" (PDF). Broadcasting. March 15, 1948. Retrieved 15 November 2014.