|Branding||The CW Chattanooga|
|Slogan||Dare to Defy|
|Channels||Digital: 42 (UHF)|
(to move to 23 (UHF))
Virtual: 53 (PSIP)
|Subchannels||53.1 The CW|
|Affiliations||The CW (2006–present)|
|Owner||MPS Media, LLC|
(MPS Media of Tennessee License, LLC)
|Operator||New Age Media, LLC|
(via LMA; certain services provided by Sinclair Broadcast Group)
|Founded||November 12, 1985|
|First air date||May 25, 1987|
|Call letters' meaning||taken from former sister radio station|
|Sister station(s)||WDSI-TV, WTVC|
|Former channel number(s)||Analog:|
53 (UHF, 1987–2009)
|Former affiliations||Independent (1987–1995)|
The WB (1999–2006; secondary until 2001)
|Transmitter power||500 kW|
550 kW (CP)
|Height||333 m (1,093 ft)|
306 m (1,004 ft) (CP)
|Public license information:||Profile|
WFLI-TV is a dual CW/MyNetworkTV-affiliated television station serving Chattanooga, Tennessee, United States that is licensed to Cleveland. It broadcasts a high definition digital signal on UHF channel 42 (or virtual channel 53 via PSIP) from a transmitter on Sawyer Cemetery Road in unincorporated Mile Straight.
Owned by MPS Media, WFLI is operated through a local marketing agreement (LMA) by New Age Media as sister to Chattanooga-licensed This TV/Comet affiliate WDSI-TV (channel 61). Both stations, in turn, are operated under a master service agreement by the Sinclair Broadcast Group, owner of ABC/Fox affiliate WTVC (channel 9). WFLI and WDSI share studios on East Main Street (SR 8/US 41/US 76) in Chattanooga's Highland Park section. Master control and some internal operations for the two stations are based at WTVC's studios on Benton Drive in Chattanooga.
On Comcast Xfinity cable systems, WFLI is carried on channels 6 and 435. EPB Fiber Optics carries WFLI on channels 6 and 306. Although parts of the Chattanooga market are in the Central Time Zone, all schedules are listed in Eastern Time.
The station signed-on May 25, 1987 as an independent co-owned with WFLI radio (1070 AM) (hence the television station call sign). It aired an analog signal on UHF channel 53 from a transmitter in Cohutta, Georgia. On January 16, 1995, WFLI joined UPN as a charter affiliate. In 1997, the station was sold to Lambert Broadcasting, LLC. It added The WB in 1999 as a secondary affiliation; two years later, WFLI dropped UPN and became a full-time WB affiliate. The Meredith Corporation acquired WFLI in 2004.
Between 2001 and 2003, the station sold late-night Saturday paid programming time to an independent producer, out of which eventually arose the format and style of Fuel TV (now Fox Sports 2), which went by that name on WFLI. Fox Cable Networks eventually bought the trademarks and concept of Fuel TV in 2003 to launch it as a full-fledged cable network in July of that year, and the original Fuel TV program on WFLI ended in September 2003.
On March 7, 2006, WFLI was announced as Chattanooga's CW affiliate at the network's launch on September 18 in the wake of the merger of the WB and UPN into The CW. Meanwhile, WDSI launched a new second digital subchannel to serve as the area's MyNetworkTV affiliate beginning September 5. On November 26, 2007, Meredith announced the sale of WFLI to MPS Media which closed April 1, 2008. Shortly thereafter, New Age Media (owner of WDSI) began operation of the station through an LMA. On May 23, 2011, WFLI signed-on a new second digital subchannel of its own to offer MeTV.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|53.1||720p||16:9||WFLI-CW||Main WFLI-TV programming / The CW|
|53.2||480i||MyNET||WFLI-DT2 / MyNetworkTV|
WFLI-TV shut down its analog signal, over UHF channel 53, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 42. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 53, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.
- 2001 Fuel TV Trademark
- Original Fuel TV promos on WB
- "Welcome to 'The CW'". ABC News. 2006-01-24. Retrieved 2008-06-15.
- Michael Malone (2007-11-26). "MPS Media Buying WFLI from Meredith". Broadcasting & Cable. Retrieved 2008-06-15.
- Flessner, Dave (September 11, 2015). "Sinclair buys Chattanooga TV stations WDSI-TV and WFLI-TV". Chattanooga Times Free Press. Retrieved September 19, 2015.
- RabbitEars TV Query for WFLI
- "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24.