|Branding||The CW Chattanooga
|Channels||Digital: 42 (UHF)
Virtual: 53 (PSIP)
|Subchannels||53.1 The CW
|Affiliations||The CW (2006-present)|
|Owner||MPS Media, LLC
(operated through LMA by New Age Media, LLC)
(MPS Media of Tennessee License, LLC)
|First air date||May 25, 1987|
|Call letters' meaning||taken from former sister radio station|
|Former channel number(s)||Analog:
53 (UHF, 1987-2009)
|Former affiliations||Independent (1987-1995)
The WB (Secondary 1999-2001)(Primary 2001-2006)
|Transmitter power||500 kW|
|Height||333 metres (1,093 ft)|
|Public license information:||Profile
WFLI-TV is the CW-affiliated television station for Chattanooga, Tennessee that is licensed to Cleveland. It broadcasts a high definition digital signal on UHF channel 42 (or virtual channel 53.1 via PSIP) from a transmitter on Sawyer Cemetery Road in unincorporated Mile Straight.
Owned by MPS Media, WFLI is operated through a local marketing agreement (LMA) by New Age Media as sister to Fox/MyNetworkTV affiliate WDSI-TV. The two outlets stations share studios on East Main Street (SR 8/U.S. 41/U.S. 76) in Chattanooga's Highland Park section. Syndicated programming on WFLI includes How I Met Your Mother, The Office, The Simpsons, and Seinfeld among others.
The station signed-on May 25, 1987 as an Independent co-owned with WFLI-AM 1070 (hence the television station call sign). It aired an analog signal on UHF channel 53 from a transmitter in Cohutta, Georgia. On January 16, 1995, WFLI joined UPN as a charter affiliate. In 1997, the station was sold to Lambert Broadcasting, LLC. It added The WB in 1999 as a secondary affiliate until becoming a Primary WB affiliate in 2001 and the Meredith Corporation acquired WFLI in 2004.
Between 2001 and 2003, the station sold late-night Saturday paid programming time to an independent producer, out of which eventually arose the format and style of Fuel TV (now Fox Sports 2), which went by that name on WLFI. Fox Cable Networks eventually bought the trademarks and concept of Fuel TV in 2003 to launch it as a full-fledged cable network in July of that year, and the original Fuel TV program on WLFI ended in September 2003.
On March 7, 2006, WFLI was announced as Chattanooga's CW affiliate at the network's launch on September 18 in the wake of the merger of the WB and UPN into The CW. Meanwhile, WDSI launched a new second digital subchannel to serve as the area's MyNetworkTV affiliate beginning September 5. On November 26, 2007, Meredith announced the sale of WFLI to MPS Media which closed April 1, 2008. Shortly thereafter, New Age Media (owner of WDSI) began operation this station through an LMA. On May 23, 2011, WFLI signed-on a new second digital subchannel of its own to offer Me-TV.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|53.1||1080i||16:9||WFLI-HD||Main WFLI-TV programming / The CW|
WFLI-TV shut down its analog signal, over UHF channel 53, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 42. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 53, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.
- 2001 Fuel TV Trademark
- Original Fuel TV promos on WB
- "Welcome to 'The CW'". ABC News. 2006-01-24. Retrieved 2008-06-15.
- Michael Malone (2007-11-26). "MPS Media Buying WFLI from Meredith". Broadcasting & Cable. Retrieved 2008-06-15.
- RabbitEars TV Query for WFLI
- "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24.
- WFLI-TV "The CW Chattanooga"
- WFLI-DT2 "Me-TV Chattanooga"
- WDSI-TV "Fox 61"
- Query the FCC's TV station database for WFLI-TV