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City Geneva, New York
Branding 101.7 The Wall
Frequency 101.7 MHz
First air date 1981 (as WECQ-FM)
Format Classic rock
ERP 5,400 watts
HAAT 38 meters
Class A
Facility ID 40804
Transmitter coordinates 42°51′34.00″N 77°0′29.00″W / 42.8594444°N 77.0080556°W / 42.8594444; -77.0080556 (WLLW)
Former callsigns WECQ-FM (1981-1993)
WFLK (1993-2016)
Affiliations Jones Radio Network
Owner Russell S. Kimble
(RSK Communications, Inc.)
Webcast Listen Live
Website WLLW Online

WLLW (101.7 FM) is a radio station broadcasting a classic rock format. Licensed to Geneva, New York, United States, the station is currently owned by Russell S. Kimble through licensee RSK Communications, Inc., and features programming from Westwood One.


The station went on the air as WECQ-FM on 1981-05-29. On 1993-06-03, the station changed its call sign to WFLK, on 2016-09-01 to the current WLLW.[1]

The live/local morning show airs weekdays from 5am-10am. The longtime host is "The Small Guy". Over his tenure, he has been joined by a few different female sidekicks with the current sidekick: Missy.

Sunday Mornings; the station features classic country on their show: The Country Music Hall Of Fame Show. The program has been hosted for over 15 years by Marty Kerfien and is sponsored by Magee Diner in Waterloo, NY; it airs from 9am - 12pm EST.

On September 1, 2016 WFLK changed their call letters to WLLW and changed their format from country to classic rock, branded as "101.7 The Wall". The WLLW calls and classic rock format moved from 99.3 FM Seneca Falls, NY, which switched to classic hits under the WFLK calls.[2]


WFLK logo.png


  1. ^ "WLLW Call Sign History". United States Federal Communications Commission, audio division. 
  2. ^ Finger Lakes Format Shuffle Radioinsight - September 2, 2016

External links[edit]