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WFQX-TV Local 32 logo.png

WFQX-DT2 Logo.png
Cadillac/Traverse City, Michigan
United States
City Cadillac, Michigan
Branding Local 32 (general)
9&10 News on Local 32 (news)
The CW Northern Michigan (on DT2)
Slogan Northern Michigan's News Leader
Channels Digital: 32 (UHF)
Virtual: 32 (PSIP)
Subchannels 32.1 Fox
32.2 CW+
32.3 Ion Television
Translators WWTV-DT 9.2 (VHF) Cadillac
WWUP-DT 10.2 (VHF) Sault Ste. Marie
Owner Cadillac Telecasting Company
Operator Heritage Broadcasting Group
(via SSA)
Founded February 9, 1987
First air date October 6, 1989 (29 years ago) (1989-10-06)
Call letters' meaning refers to Fox
Sister station(s) WWTV/WWUP-TV
Former callsigns WGKI (1989–2000)
Former channel number(s) Analog:
33 (UHF, 1989–2009)
31 W31BO Alpena
64 W43CM Pickford/Hessell (2005)
43 W43CM Pickford (2007–2008)
54 W54CR Traverse City
61 W61CR Sault Ste. Marie (1995–2008)
Former affiliations UPN (secondary, 1995–2006)
Transmitter power 200 kW
Height 422 m (1,385 ft)
Facility ID 25396
Transmitter coordinates 44°8′12″N 85°20′33″W / 44.13667°N 85.34250°W / 44.13667; -85.34250
Licensing authority FCC
Public license information: Profile
(satellite of WFQX-TV)

WFQX-TV Local 32 logo.png

WWTV WWUP-TV 9 and 10 News logo.png

WWTV WWUP DT3 Logo.png
Vanderbilt, Michigan
United States
Channels Digital: 45 (UHF)
(to move to 21 (UHF))
Virtual: 45 (PSIP)
Subchannels 45.1 Fox
45.2 CBS
Owner Cadillac Telecasting Company
Operator Heritage Broadcasting Group
(via SSA)
Founded April 9, 1992
First air date January 11, 1993 (25 years ago) (1993-01-11)
Call letters' meaning Fox Upper Peninsula
Sister station(s) WWTV/WWUP-TV
Former callsigns WGKU (1992–2000)
WFVX (2000–2003)
Former channel number(s) 45 (UHF analog, 1993–2009)
59 (UHF digital, 1995–2009)
Former affiliations see WFQX-TV infobox
Transmitter power 108 kW
66 kW (CP)
Height 324 m (1,063 ft)
324.7 m (1,065 ft) (CP)
Facility ID 25395
Transmitter coordinates 45°10′12″N 84°45′4″W / 45.17000°N 84.75111°W / 45.17000; -84.75111 (WFUP)
Licensing authority FCC
Public license information:
satellite of WFQX-TV) Profile

satellite of WFQX-TV) CDBS

WFQX-TV is a Fox-affiliated television station licensed to Cadillac, Michigan, United States, serving the northern Lower and eastern Upper peninsulas of Michigan. It broadcasts a high definition digital signal on virtual and UHF channel 32 from a transmitter on 130th Avenue in unincorporated Osceola County, just northeast of Tustin. Owned by Cadillac Telecasting Company, WFQX is operated under a shared services agreement (SSA) by Heritage Broadcasting Group, owner of Cadillac-licensed CBS affiliate WWTV, channel 9 (and Sault Ste. Marie-licensed full-time satellite WWUP-TV, channel 10). The two stations share studios on Broadcast Way (near US 131) in Cadillac.

As with other network affiliates in this vast and mainly rural area, the station operates a full-time, full-power satellite, WFUP. Licensed to Vanderbilt, this station broadcasts a high definition digital signal on virtual and UHF channel 45 from a transmitter on Hudson Lookout in southeastern Charlevoix County. Unlike other network affiliates in Northern Michigan, the WFQX and WFUP combination does not incorporate the satellite station's channel number in its branding; the stations are simply referred to as Local 32. Aside from required hourly legal identification, there is no on-air mention that WFUP exists.


The station first signed on the air as WGKI on UHF channel 33 on October 6, 1989. Its transmitter was just north of the current location in northern Osceola County. The original call letters referred to founder Gary Knapp, a former DJ and television personality. Despite its limited reach, WGKI was available on local cable systems. Prior to WGKI, Northern Michigan received Fox programming on cable from WKBD in Detroit.

In the station's early years, the channel was extremely low-budget. This was evident in the station's use of 1970s-era electronic graphics for the first few years of broadcasting. Due to the growing popularity of the Fox network and shows such as The Simpsons and Married... with Children, the station quickly grew. The on-screen graphics were modernized and it started to use higher-quality video equipment.

In the early 1990s, WGKI launched several repeaters in the Eastern Upper Peninsula unreached by the station's analog signal. By the mid-1990s, the station moved into permanent studios southeast of Cadillac along US 131. On January 11, 1993, the station launched WGKU in Vanderbilt as a full-time satellite of WGKI reaching the Gaylord and Petoskey areas.

When WJBK-TV in Detroit switched its affiliation to Fox in 1994, WGKI started using that station's resources. The move also disallowed rival WKBD from distributing Detroit Red Wings and Tigers games to WGKI. Knapp made a station promo explaining the situation between the three stations. When the Fox affiliation switch in Detroit was made, WGKI replaced WKBD on cable systems in Mid-Michigan and the Eastern Upper Peninsula. This was done so viewers without a local Fox station would maintain access to the network's programming. As a consequence, WGKI also expanded into parts of the Flint, Lansing, Grand Rapids, and Detroit markets via cable carriage. As a result, some cable viewers (especially in Bay City, Saginaw, and Michigan's Thumb area) found out that most of WGKI's programming, especially those from Fox, were being blacked out by request of the local affiliate. Soon after, many systems outside Northern Michigan and the Upper Peninsula dropped WGKI and/or brought back WKBD.

On January 15, 1995, WGKI became a secondary affiliate of UPN. It aired the network's shows outside of prime time. WGKI continued to air UPN programming until 2006, when UPN merged with The WB to form The CW, at which point WGKI ended its affiliation.

In 1999, the channel increased its ERP from 219 kW to 774 kW, significantly increasing its coverage area. In 2000, Knapp retired and sold his stations to Rockfleet Broadcasting for $12 million. Part of the deal called for both channels to change call letters. WGKI became WFQX-TV and WGKU became WFVX. In 2003, Rockfleet moved the WFVX call sign to a low-power station it had acquired in Bangor, Maine, and changed the Vanderbilt station's call letters to WFUP.

On February 10, 2007, WFQX upgraded its digital signal on UHF channel 47 (from a transmitter shared with WGTU east of Kalkaska) to begin airing all Fox programming in high definition for over-the-air viewers. (Prior to then, the station offered a low-power digital and HDTV signal near its studios southeast of Cadillac.) WFQX is available on Charter digital channel 783. On May 10, Rockfleet Broadcasting announced its intentions to sell WFQX/WFUP to Cadillac Telecasting. The Federal Communications Commission (FCC) approved the sale in late October. After this approval, the new owner entered into its SSA with Heritage Broadcasting Group.

It had been announced with the switch to digital broadcasting (then scheduled for February 17, 2009), WFUP would shut down. However, that channel had an application to perform a flash-cut to digital-only broadcasting on June 12. At one point, the station operated a digital signal on UHF channel 59 from its tower on Hudson Lookout. WFQX had an FCC-issued construction permit to air a digital signal on UHF channel 32 using the previous analog channel 33 equipment but based from the WWTV tower at its studios. That spot is the highest point in Michigan's Lower Peninsula.

On August 4, 2009, WFQX switched its longtime moniker "Fox 33" to "Fox 32" while adding a logo matching Fox owned-and-operated stations. The station made the channel move with its PSIP also being adjusted to match the new signal. WFUP's digital signal remained the same. The previous allotment is now used for WPBN-TV's digital broadcasts.

WFQX/WFUP are affiliates of the Detroit Lions Television Network which airs pre-season games and the weekly syndicated show The Ford Lions Report during the regular season. Also, because it is outside of the Lions' blackout area, it airs all regular season NFL on Fox Lions games. WFQX and PBS member station WCMU-TV were the only stations in the Northern Michigan market that offered analog translator stations. There had been one on channel 31 in Alpena but this was shut down with WFUP serving the area.

At one point, WFQX operated a repeater on channel 40 in Traverse City. That signal was shut down with the addition of one on channel 54. This too has since been shut off. Two translators that served the eastern Upper Peninsula were replaced with digital signals on new digital subchannels of WWTV and WWUP. WFQX also operated a repater in Alpena, W31BO on channel 31. This would be shut down in November 2009 when WBKB-TV added a new digital subchannel featuring primary Fox and secondary MyNetworkTV programming on 11.2.

In December 2017, WFQX-TV/WFUP rebranded from "Fox 32" to "Local 32". Despite the name change, the station remains a Fox affiliate.

In 2018, a CW+ subchannel was added, assuming the CW affiliation (from the once cable-exclusive "WBVC" "Northern Michigan CW 61" operated by Charter Communications) for the northern Lower and eastern Upper peninsulas of Michigan, allowing over-the-air access to the network for the first time in 10 years, rebranding it as "The CW Northern Michigan".

Digital channels[edit]

WFQX digital channels[edit]

Channel Video Aspect PSIP short name Programming[1]
32.1 720p 16:9 WFQX-DT Main WFQX programming / Fox
32.2 480i WFQX-CW The CW Northern Michigan
32.3 WFQX-IO Ion Television

WFUP digital channels[edit]

Channel Video Aspect PSIP short name Programming[2]
45.1 720p 16:9 WFUP-FX Main WFUP programming / Fox
45.2 1080i WFUP-CB Simulcast of WWTV/WWUP / CBS
45.3 480i Me-TV MeTV


Syndicated programming includes TMZ on TV, Two and a Half Men, The People's Court, The Real, and The 700 Club, among others.

News operation[edit]

As WGKI, the station simulcasted WKBD's hour-long prime time newscast at 10 o'clock. In June 2000, WFQX launched a news department of its own and began producing a nightly 10 o'clock broadcast. Known as Northern Michigan's Fox News at 10, this was plagued from the start by a lack of basic resources such as reporters and engineering upkeep. The station initially had its own weather department, but later began outsourcing weather duties to AccuWeather in State College, Pennsylvania, which pre-taped weather segments and fed them to WFQX via satellite. As a result, WFQX was criticized for being too late when severe weather was an issue or choosing not to cover an event. At some point in time, the news title changed to Fox 33 News at 10 and weekend broadcasts ended.

On January 8, 2007, WFQX began to air a simulcast of the weekday morning show of WJBK, Detroit's Fox owned-and-operated station. Branded as Michigan's Fox News Morning and running from 6:00 a..m to 8:00 a.m., it featured local weather cut-ins from AccuWeather, and was established as part of a cooperation between the two stations to provide advertising opportunities in Detroit to businesses of Northern Michigan. On February 5, WFQX also began simulcasting the second half of WJBK's 10:00 p.m. news.

After the sale of the channel to Cadillac Telecasting, the station's news department was shut down. On October 31, WWTV began producing the weeknight 10:00 pm newscast and the WJBK simulcast at 10:30 p.m. was dropped. On January 7, 2008, when CBS began requiring affiliates to carry The Early Show in its entirety, the third hour of WWTV's Michigan This Morning, which had been running from 7:00 a.m. to 8:00 a.m., was moved to WFQX/WFUP and expanded to two hours. That evening on WFQX, WWTV launched the area's first 7 o'clock news. In April 2013, WFQX (along with sister station WWTV) began airing its newscasts in high definition.

Former on-air staff[edit]


External links[edit]