|City||Quinby, South Carolina|
|Broadcast area||Florence, South Carolina|
|Callsign meaning||W FRanK (previous format)|
|Owner||Community Broadcasters, LLC|
Originally, Frank FM aired on W246AW 97.1, a translator with 250 watts which simulcast the WSIM HD-2 channel. Later, Frank FM became a full power station at 95.3. Music came from the 60s through the present, with artists that included Jimmy Buffett, The Beatles, Rod Stewart, Madonna, Hootie & the Blowfish and Phil Collins. The slogan was "We play it all".
On July 19, 2012, WFRK began moving to a talk format as Live 95, while Frank FM returned to the translator and is again branded "97.1 Frank FM". The changed was planned for August 1, but on July 16, WJMX dropped Rush Limbaugh, and WFRK announced July 18 that it was adding the show. Other shows will include "Kinard and Koffee in the Morning".
- "New Florence Profiles" (PDF). Retrieved 2011-10-18.
- Venta, Lance (2012-07-19). "Frank Moves For Rush In Florence SC". radioinsight.com. Retrieved 2012-07-25.
- Sweeney, John (2012-07-18). "Florence radio stations swap Limbaugh amid listener backlash". Florence Morning News. Retrieved 2012-07-25.
- Query the FCC's FM station database for WFRK
- Radio-Locator information on WFRK
- Query Nielsen Audio's FM station database for WFRK
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