|Broadcast area||Atlanta metropolitan area|
|Branding||104.7 The Fish|
|Slogan||Safe for the Whole Family|
|First air date||1970s (as WJSR)|
|Format||Contemporary Christian music
Christmas music (Nov.-Dec.)
|HAAT||505 metres (1,657 feet)|
|Callsign meaning||W FiSH|
|Former callsigns||WJSR (1970s-?)
|Owner||Salem Media Group
(South Texas Broadcasting, Inc.)
WFSH-FM is an FM radio station in Atlanta, Georgia broadcasting at 104.7 MHz. The station format is called "Safe For The Whole Family", a hybrid of Christian pop and clean secular music with a mainstream feel, branded as "The Fish 104.7". Between Thanksgiving and the weekend after Christmas, the station plays all Christmas music, both religious and secular.
WFSH-FM has its radio studios in the Buckhead district of Atlanta, and transmits from the tallest radio masts and towers in Georgia (2000 feet or 600 meters) in Loganville, about 30 miles (50 km) east of Atlanta. The height of this new tower allows the station to better penetrate office buildings in Atlanta.
The station once served Atlanta with a signal of 50,000 watts at 104.7, which had been top-40 pop WJSR and WAGQ since the 1970s. But it was upgraded to class C1 as a move-in station to serve metro Atlanta in the late 1980s. They debuted in Atlanta as "Music Radio 104.7" with a hot AC format with the new broadcast callsign WALR. On October 8, 1990, WALR-FM was relaunched with the R&B format as "Kiss 104.7". This was the second incarnation of the "Kiss" branding, as it was previously utilized for a short time in the mid-1980s on WEKS (the former callsign on 104.1). Under this format, it was the first permanent competitor to attempt to chip away at the urban contemporary audience listenership of heritage station V-103 (WVEE FM 103.3).
On August 30, 2000, WALR moved the R&B format to 104.1, now as "Kiss 104.1", to make room for Christian AC "104.7 the Fish". This was an asset exchange between Cox Houston and Salem Communications, which now owns and operates WFSH-FM.
The station presents "Celebrate Freedom Atlanta" each year on Labor Day weekend. The free outdoor concert features 15 to 20 artists and takes place at the Jim R. Miller Park in Marietta, Georgia. The concert had an attendance of 42,000 in the first-ever event in 2007.
104.7 The Fish's weekday personality line-up was the same for more than a decade.
- Kevin & Taylor mornings (since debut)
- Parks Stamper middays (since debut)
- Dan Ratcliffe afternoons (2000-2011), replaced by Beth Bacall in 2011.
- Mike Stoudt evenings, replaced by Penny in February, 2014.
- Penny evenings, hostess of Penny's Keep The Faith
- 2002 Gospel Music Association Station of the Year
- 2002, 2003 and 2005 Georgia Association of Broadcasters Station of the Year
- Kevin and Taylor in the Morning, 2003 and 2004 Radio and Records Personalities of the Year
- Kevin and Taylor in the Morning, 2006 and 2007 Atlanta Journal-Constitution Best Morning Drive Show
- Kevin and Taylor in the Morning, 2008 Best Radio Talk Show Hosts [WSB]
This is a gallery of some photos of the Celebrate Freedom concert on September 1, 2007.
- 104.7 The Fish
- Query the FCC's FM station database for WFSH
- Radio-Locator information on WFSH
- Query Nielsen Audio's FM station database for WFSH