|City||Red Lion, Pennsylvania|
|Channels||Digital: 30 (UHF)
Virtual: 49 (PSIP)
|Owner||NRJ TV, LLC
(NRJ TV RL License Co, LLC)
|Operator||Titan TV Broadcast Group|
|First air date||April 28, 1979|
|Call letters' meaning||World for
Christ and the
|Former channel number(s)||
|Transmitter power||500 kW|
|Public license information:||Profile
WGCB-TV, virtual channel 49 (UHF digital channel 30), is an independent and secondary Cozi TV-affiliated television station licensed to Red Lion, Pennsylvania, United States. The station is owned by NRJ TV. WGCB's transmitter is located near PA 74 northeast of Red Lion. On cable television, the station is available on Comcast Xfinity channel 9 and in high definition on digital channel 809.
The station features a family-oriented programming format with religious programs and off-network classic television series both supplied by Cozi TV and acquired through various distributors.
The channel 49 allocation in the Susquehanna Valley region was previously occupied by WNOW-TV, which was based in York and was originally affiliated with the DuMont Television Network (and later the NTA Film Network). It could not compete with WGAL-TV (channel 8) and eventually went off the air. 
WGCB-TV first signed on the air on April 28, 1979. It was the first completely new station to sign on in South Central Pennsylvania in 26 years. It was founded by John Harden Norris, an engineer for Sinclair Oil and Refining Company, who left his position and joined his father to establish Red Lion Broadcasting in 1950, which also owned WGCB radio (1440 AM, now WGLD, and 96.1 FM, now WSOX; both now owned by Cumulus Media). The Norris' signed on WGCB (AM) (standing for "the World for God, Christ and the Bible") in 1950, followed by WGCB-FM in 1958, one of the first FM radio stations in the United States. In 1962, Norris launched short-wave radio station WINB (originally standing for "World In Need of the Bible", now for "World Inter National Broadcasters"), now the oldest commercial shortwave station in the United States (although the original transmitter failed in 1995, and it took until 1997 to resume full-power broadcasts). At the time, Norris was the only individual in the U.S. to operate AM, FM, short-wave radio and television stations in one location, and under one ownership.
On November 27, 1964, the WGCB radio stations carried a 15-minute religious broadcast that would spawn a monumental case that ended with Supreme Court of the United States's approval of the Fairness Doctrine. The Court ruled that the Federal Communications Commission (FCC) could enforce the Fairness Doctrine, which prohibits broadcasters from using their monopoly on a broadcast frequency to monopolize discussion on controversial issues. Norris died on September 28, 2008 at the age of 82. The FCC granted a change in control for WGCB-TV on November 5, 2008 to the estate of John H. Norris. DirecTV ceased carriage of WGCB on January 1, 2009.
For much of WGCB-TV's history, it operated as a religious independent station, carrying programs from various televangelists. It was the only over-the-air source of non-network programming in the area until WPMT (channel 43) relaunched as an independent in 1983. On August 17, 2009, WGCB-TV began carrying classic television series daily from 3 to 10 p.m. (such as The Cosby Show, My Three Sons, Gomer Pyle, U.S.M.C., Happy Days, Laverne & Shirley, Little House on the Prairie, McHale's Navy, Hogan's Heroes and Matlock). In 2012, WGCB-TV began carrying select programs from the classic television network MeTV, which also began to be carried on digital subchannel 49.2.
On September 19, 2012, NRJ TV (a company unrelated to European broadcaster NRJ Radio) announced its intent to purchase WGCB-TV from Red Lion Television for $9 million; the sale was completed on December 3.
On December 29, 2014, WGCB-TV stopped carrying MeTV programming (as WGAL-DT2 picked up that affiliation) and began carrying select programs from the classic television network Cozi TV, which also began to be carried on digital subchannel 49.2.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|49.1||720p||16:9||WGCB-DT||Main WGCB-TV programming|
|49.2||480i||Cozi TV||Cozi TV|
WGCB-TV discontinued regular programming on its analog signal, over UHF channel 49, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal remained on its pre-transition UHF channel 30, using PSIP to display WGCB-TV's virtual channel as 49 on digital television receivers.
- "Digital TV Market Listing for WGCB". RabbitEars.Info. Retrieved January 26, 2017.
- "Require Prime Evening Time for NTA Films", Boxoffice: 13, November 10, 1956, archived from the original on June 14, 2009
- NRJ TV Snags WGCB Harrisburg For $9M, TVNewsCheck, September 20, 2012.
- List of Digital Full-Power Stations