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WGCM-FM logo.jpg
City Gulfport, Mississippi
Broadcast area Biloxi-Gulfport, Mississippi
Branding Coast 102
Slogan Greatest Hits of All Time
Frequency 102.3 MHz
First air date November 14, 1969
Format Classic hits
ERP 50,000 watts
HAAT 120 meters
Class C2
Facility ID 19070
Callsign meaning Gulf Coast Mississippi
Owner Coast Radio Group
Webcast Listen Live
Website coast102.com

WGCM-FM (102.3 FM, "Coast 102"), is a classic hits formatted radio station based in GulfportBiloxi, Mississippi. The station is owned by Coast Radio Group Inc.


WGCM-FM's 384-foot tower with a 50,000 watt signal can reach east to Pascagoula, Mississippi, west to Slidell, Louisiana, and north to Wiggins, Mississippi. The transmitter tower is located on the Pass Christian and Long Beach, Mississippi, city limits line.


WGCM-FM started September 14, 1969. WGCM-FM had a country format in the early-to-mid-1980s. After the country format, WGCM-FM became a rock station using the moniker "TK 102". In 1989, WGCM-FM became "Coast 102", playing 1950s-1970s' oldies, and eventually "Greatest Hits of All Time" (1960s-1980s pop), its current format.

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Coordinates: 30°20′46″N 89°11′46″W / 30.346°N 89.196°W / 30.346; -89.196