WGKA

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WGKA
WGKA AM920TheAnswer logo.png
City Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding 920 The Answer
Slogan News. Opinion. Insight.
Frequency 920 kHz
First air date 1924 (as WBBF)[1]
Format Talk
Power 14,000 watts daytime
490 watts nighttime
Class B
Facility ID 65976
Transmitter coordinates 33°48′36″N 84°21′22″W / 33.809863°N 84.356117°W / 33.809863; -84.356117
Callsign meaning Glenkaren Associates[2]
Former callsigns WBBF (1924-1925)
WGST (1925-1989)
WAFS (1989-2004)
Former frequencies 1110 kHz (1924-1928)
890 kHz (1928-1941)
Owner Salem Media Group
(Salem Communications Holding Corporation)
Sister stations WNIV, WLTA, WAFS
Webcast Listen Live
Website am920theanswer.com

WGKA (AM 920), "The Answer", is a radio station based in Atlanta, Georgia, owned by Salem Communications. It broadcasts a syndicated talk radio format, and has many of the same hosts, such as William Bennett, Hugh Hewitt, Michael Medved, Dennis Prager, and Mike Gallagher, heard on other Salem-owned radio stations across the United States. Weekends consist of local hosts Sam Memmolo & Sam Mahdavi (Auto Repair), Bob & The Rodman (Home Repair), John Adams (Real Estate) Gene Henssler (Financial Advice) and Dishing With Donna (Food).

History[edit]

WBBF[edit]

The station was first licensed on 1110 kHz to Georgia Tech (then known as the "Georgia School of Technology") by the U.S. Department of Commerce on January 7, 1924, with the sequentially issued call letters of WBBF.[1] Much of the initial station equipment had been donated by the Atlanta Constitution, which had closed its station, WGM, the previous July. This donation to the electrical engineering students was made to help familiarize them with the then-new technology used for radio broadcasting.[3]

WBBF's debut broadcast was made on the evening of January 14, 1924, beginning at 7:30 p.m. with a ten-minute address by President M. L. Brittain, who lauded "the generosity of Editor Clark Howell and The Constitution". The Constitution reported that he also "expressed the gratitude of the institution to The Constitution for presenting without cost to Tech the powerful broadcasting equipment". The program finished at 8:30 with fifty band students playing the college's fight song, Ramblin' Wreck. It was announced that the station's initial schedule would be limited to a single one-hour program on Monday evenings.[3] WBBF suspended operations in early June for summer vacation, before resuming in September.[4]

WGST[edit]

On January 12, 1925, WBBF's call letters were changed to WGST (Georgia School of Technology).[5] In 1928, as part of the implementation of the Federal Radio Commission's General Order 40, the station moved to 890 kHz. In April 1930, the school made an agreement with the Southern Broadcasting Stations, Inc. to operate WGST as a commercial station, while still under the oversight of Georgia Tech.[5] WGST was a CBS Radio Network affiliate, carrying its dramas, comedies, news, sports, game shows, soap operas and big band broadcasts during the Golden Age of Radio.

In March 1941, under the provisions of the North American Regional Broadcasting Agreement, the stations transmitting on 890 kHz were moved to 920 kHz, where WGST and its successors have been ever since.[6] During the 1940s, the studios and offices were located in the Forsyth Building in Downtown Atlanta. For many years the antenna was old-fashioned design using multi-strand horizontal wires, strung between two supporting towers on the Forsyth Building, across from Georgia Tech's campus.

In the late 1940s, WGST lost its CBS affiliation to AM 590 WAGA (now WDWD).[7] WGST joined the Mutual Broadcasting System and later became an ABC affiliate in the 1950s.[8]

WGST was the first station to play rock 'n roll in Atlanta in the 1950s.[2] Radio personality Paul Drew made his debut on WGST with a weekend show "The Big Record."[2] Ray Charles' song "I Got a Woman" was recorded at WGST in the early 1950s.[9] In 1956, WGST moved next to the Alexander Memorial Coliseum on the Georgia Tech campus. The station's facilities were built on top of the Coliseum's locker rooms, featuring two large studios for live performances, complete with grand pianos. They remained in use by WGST into the 1970s. Starting in 1977, Georgia Tech's FM radio station, 91.1 WREK, occupied most of the original studios, including one of the two big rooms, until 2004 when WREK moved to the current studios in the Georgia Tech Student Center.

Through most of the 1960s, WGST ran a Top 40 radio format, but by the late 1960s it changed to middle of the road music, in an attempt to cut into WSB's audience.[2] In 1971, WGST switched back to Top 40, and was billed simply as "92". By 1972, the station had changed to a Solid Gold Oldies format. In 1973, it adopted a modified gold/current adult contemporary format. The station did fairly well in the Arbitron ratings (now Nielsen Audio), but it was stronger at night, particularly in the male 25-49 demographic, boosted in part when WGST became the flagship station for the Atlanta Flames hockey broadcasts. The station continued with its long-running Georgia Tech Football Network and Georgia Tech Basketball broadcasts.

As the city kept growing, it was difficult to hear the station in some of Atlanta's suburbs. That made it hard to achieve numbers comparable to ratings king 750 WSB, which is powered at 50,000 watts around the clock. WGST ran at 5,000 watts by day, but dropped to 1,000 watts at night, to protect other stations on AM 920. In 1968, Georgia Tech put an FM station, 91.1 WREK, on the air.[10] In 1973, the Georgia Board of Regents decided WGST was "surplus property." In 1974, it was sold for five million dollars to the Meredith Corporation, despite opposition from alumni groups, members of the Georgia General Assembly and even the Governor of Georgia.[2] However, profits from the sale were used to upgrade Georgia Tech's student-run WREK, which in 1978 moved to the Coliseum studios vacated by WGST in 1975.

Under the Meredith Corporation, WGST tried to compete with WSB by becoming a full service Top 40 station and hiring big name DJs such as Chuck Daugherty, Sam Holman from WABC in New York City, Tony Taylor from WNBC, also in New York, and Skinny Bobby Harper, who came from Kansas City. But WGST's ratings languished, despite the high-priced talent Meredith had assembled.[2] By October 1977, WGST switched to an all-news format.[11] But it began adding some talk shows by 1980 and in 1983, hired Neal Boortz who already had experience hosting on Atlanta talk station 680 WRNG (now WCNN). Boortz became the cornerstone for the WGST talk line-up.

In 1985, WGST was bought by Jacor Communications, which already owned the highly-rated easy listening FM station 94.9 WPCH (now WUBL).[12] With its ratings on the decline, Jacor tried to beef up WGST's news/talk format.

In 1988 a new station, WPBD, began operating at 640 kHz, although the owners soon announced that the station was for sale.[13] The 640 kHz assignment had a better signal than WGST's operation on 920 kHz: WPBD operated at 50,000 watts during the daytime and 1,000 watts at night, a substantial improvement in daytime power and signal coverage. Thus, in 1989 Jacor made arrangements to buy WPBD AM 640, and then transfer the WGST call letters and programming to the new station.

WAFS[edit]

As part of the shift to 640 kHz, the original WGST AM 920 was sold to "Focus on the Family," a Colorado Springs Christian radio organization,[13] and on June 30, 1989, WGST AM 920 became WAFS.[14] The new owners introduced a Religious radio format, which lasted until 2004 under the Moody Bible Institute.[2]

WGKA[edit]

Previous logo

Moody Bible Institute sold WAFS AM 920 on March 24, 2004[15] to Salem Communications.[16] On August 2, 2004, Salem swapped call letters between its two stations on 920 and 1190 kHz, which resulted in the WGKA call letters moving to 920 kHz, and the WAFS call letters now appearing at 1190 kHz.[17]

On January 5, 2015 WGKA was rebranded as "920 The Answer".[18]

References[edit]

  1. ^ a b "New Stations: Broadcasting Stations", Radio Service Bulletin, February 1, 1924, page 3. Although much of the equipment used by WBBF had been previously used at WGM, the Department of Commerce considered WGM and WBBF to be separate stations, and current Federal Communications Commission records list January 7, 1924 as WGKA's "first license date".
  2. ^ a b c d e f g "Atlanta Area AM Radio Stations" by Jeffrey Leachman (leachlegacy.ece.gatech.edu)
  3. ^ a b "Tech Sends First Message To Radio Fans of America" by Parks Rusk, Atlanta Constitution, January 15, 1924, page 1.
  4. ^ "Last Tech Radio Concert Until September", Atlanta Constitution, Juie 2, 1924, page 12.
  5. ^ a b "Georgia School of Technology", Education's Own Stations by S. E. Frost, Jr., 1937, pages 105-106.
  6. ^ "United States Assignments", March 29, 1941, North American Regional Broadcasting Agreement.
  7. ^ "WGST Atlanta Goes to MBS in Autumn" (PDF). Broadcasting. May 17, 1948. p. 42. Retrieved 6 June 2018. 
  8. ^ Broadcasting Yearbook (1949 edition) page 104.
  9. ^ I Got a Woman by Ray Charles (allmusic.com)
  10. ^ Broadcasting Yearbook (1970 edition) page B-49.
  11. ^ Broadcasting Yearbook (1978 edition) page C-50.
  12. ^ Broadcasting & Cable Yearbook (1987 edition) page B-70.
  13. ^ a b "WGST's AM Frequency to Be Sold". The Atlanta Journal and The Atlanta Constitution. January 11, 1989. p. B/2. 
  14. ^ "Black Radio Milestone Is Lost in a Shell Game Owner's Actions Questioned in Sale of WPBD". The Atlanta Journal and The Atlanta Constitution. 1989-07-02. Retrieved 2008-02-16. 
  15. ^ MBI-Moody Broadcasting Network::WAFS::Home
  16. ^ "Scooping up stations" by Lisa R. Schoolcraft, Atlanta Business Chronicle, August 16, 2004 (bizjournals.com)
  17. ^ "News Talk Station WGKA-AM Moves to 920 AM Aug. 2; Atlanta Radio Station Improves News Talk Signal with Frequency Change", July 30, 2004 (salemmedia.com)
  18. ^ "Salem Rebrands Talkers as The Answer" by Lance Venta, January 5, 2015 (radioinsight.com)

External links[edit]