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WGLX logo
CityWisconsin Rapids, Wisconsin
Broadcast areaWausau-Stevens Point area
BrandingClassic Rock 103.3
Frequency103.3 MHz
First air dateAugust 1946 (as WFHR-FM at 104.7)
FormatClassic rock
ERP100,000 watts
HAAT244 meters
Facility ID73054
Transmitter coordinates44°38′39.00″N 89°51′12.00″W / 44.6441667°N 89.8533333°W / 44.6441667; -89.8533333
Former callsignsWFHR-FM (1946-1968)
WWRW (1968-1994)
Former frequencies104.7 MHz (1946-1948)
OwnerNRG Media
(NRG License Sub, LLC)
Sister stationsWHTQ, WYTE, WBCV
WebcastListen Live

WGLX-FM (103.3 FM) is a radio station broadcasting a Classic rock format. Licensed to Wisconsin Rapids, Wisconsin, US, the station serves the Wausau-Stevens Point area. The station is currently owned by NRG Media.[1] Former call letters are WWRW (1968–1994) & WFHR-FM (1946–1968).


Original station call letters were WFHR-FM, which signed on August 1, 1946, at 104.7 MHz, moving to the present position of 103.3 MHz, October 1948, simulcasting its AM sister station. In early January 1968, the call letters WWRW were assigned, with a Beautiful/Easy Listening music format in place within a few weeks. WWRW still simulcasted some programming, including major news blocks with WFHR-AM through the early 1970s. In early August 1975, the elevator music format was abandoned for Drake-Chenault's "Hit Parade", an adult contemporary format, which later became "Contempo 300" The station was then known as "W103" also "W103 in Stereo". In August 1989, a classic rock format from Broadcast Programming was put into place, dubbed "The Classic Touch" with a cut of smooth jazz once an hour...the results were dismal, even after tweaking the format several times. A return to an adult contemporary format from the same syndicator then came in January 1991. In the early part of 1994, a change to the present WGLX-FM call letters took place, with a classic rock format that proved much more successful, and live local personalities. Original owners were William F.Huffman/Advance Broadcasting,Inc, who sold the AM/FM Combo to Gazette Printing Group, AKA Bliss Communications, in 1982. The present owners, NRG Media, bought WGLX and WFHR in 2004, and eventually moved 103.3 to the current Plover studios, and later sold WFHR-AM to Seehafer Broadcasting, which also bought WDLB-AM & WOSQ-FM, Marshfield in 2006, from NRG, in exchange for 107.9 WLRK, now WBCV, Wausau.


  1. ^ "WGLX-FM Facility Record". United States Federal Communications Commission, audio division.

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