Magic 102-1 was the flagship station for Southern Broadcasting Companies. The station was the home of The University of Georgia Lady Dogs Basketball. As of January 2008 WGMG along with sister stations WNGC, WPUP, WRFC, WGAU and WXKT (Washington, GA) were sold to Cox Radio/Cox Media Group in Atlanta.
Notable weekday programming includes the Magic Morning Show with Steve and Beth, Magic Middays with Cheri Drake and her All-request Lunch hour at noon, Mookie and Ashley evenings, plus Flashback Friday from 7p-Midnight. Notable weekend programming includes Retro Pop Reunion and Backtrax USA with Kid Kelley.