WGTO

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For the radio station in Florida that previously used these calls, see WFLF (AM).
WGTO
WGTO-AM.jpg
City Cassopolis, Michigan
Broadcast area [1] (Daytime)
[2] (Nighttime)
Branding G96-3
Slogan Good Time Oldies
Frequency 910 kHz C-QUAM AM Stereo
Translator(s) 96.3 W242CN (Cassopolis)
First air date circa 1986
Format Oldies
Power 1,000 watts (Daytime)
35 watts (Nighttime)
Class D
Facility ID 36612
Callsign meaning Good Time Oldies
Former callsigns WLLJ (11/25/86-11/6/95)
Affiliations Good Time Oldies (Westwood One)
Michigan IMG Sports Network
Owner Langford Broadcasting
Sister stations WDOW
Webcast Listen Live
Website wgtoradio.com

WGTO (branded as G96.3) is a radio station broadcasting an oldies format. It is licensed to Cassopolis, Michigan broadcasting on AM frequency 910 kHz and is under ownership of Langford Broadcasting. Much of the programming is courtesy of Westwood One's Good Time Oldies satellite feed. WGTO is also one of the few West Michigan AM Stations operating in C-Quam AM Stereo.

This station first began broadcasting under the WLLJ call sign and originally featured an urban contemporary format.

WGTO was designed and built by longtime Chicago radio personality Larry Langford in 1987 as WLLJ. WGTO is the last station to be built under the AM daytime rules of the Federal Communications Commission. After the Construction Permit for this station was authorized in 1986 no further applications were accepted for stations wanting to operate Daytime Only. WGTO uses two towers in a directional pattern. The station now operates with 35 watts of nighttime power.

In 2007, Langford purchased a competing radio station in the same county and now became the owner of both WGTO and WDOW, which has since gone silent to allow a station in Kalamazoo to broadcast on its frequency.

On October 30, 2009 WGTO began broadcasting on 101.1 FM (translator W266BS licensed to Cassopolis, Michigan) as "Classic Hits 101." They continue to broadcast their AM signal as well. In June 2016, the FM translator moved to a new frequency of 96.3 MHz with call sign W242CN. The new translator broadcasts with an ERP of 250 watts, the maximum allowed for translators, and extends WGTO's FM coverage from the immediate Cassopolis/Dowagiac area to include a larger portion of southwestern Michigan as well as the Elkhart, Indiana area.

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Coordinates: 41°57′14″N 86°00′59″W / 41.95389°N 86.01639°W / 41.95389; -86.01639