|Broadcast area||Milwaukee and Waukesha;
|Branding||Ideas 90.7, WHAD|
|Frequency||90.7 MHz (also on HD Radio)|
|First air date||May 30, 1948|
|Format||Wisconsin Public Radio Ideas Network
HD 2: Classical music
|Callsign meaning||Disambiguation of WHA, Delafield |
|Owner||State of Wisconsin - Educational Communications Board|
WHAD (90.7 FM) is a non-commercial radio station licensed to the western Waukesha County community of Delafield, Wisconsin and serving the Milwaukee metropolitan area, transmitting from south of Delafield. Part of Wisconsin Public Radio (WPR), it airs WPR's "Ideas Network", consisting of news and talk programming. Like the Milwaukee area's other NPR station, WUWM (licensed to Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside of the main WPR network, and the station's facilities, located inside the Reuss Federal Plaza in Milwaukee, originate some programming for the network, including Kathleen Dunn's afternoon program. WHAD has its own 414 studio line for Milwaukee callers to call into locally originated programs. Because of the lack of a sister station providing WPR's News and Classical Network to Milwaukee, WHAD provides the HD2 Classical Network via HD Radio to the market via their HD2 subchannel, which only differs from the News and Classical Network in having a full-classical format overlaying NPR and APM news programming exclusive to WUWM in the market; it became the market's only classical music station over the air in 2007 after WFMR abandoned the format commercially.
The current-day WHAD is of no relation to the WHAD in Milwaukee which broadcast in the 1920's and early 30's under the ownership of Marquette University before being merged in 1934 into what is now the current-day station WISN (1130).
The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison (translators of WHA, which in the past translated WHAD directly by FCC definition, provide FM Ideas Network service to western Dane County). Due to this, however, its signal is not as strong in the northern part of the market. Sister stations WRST in Oshkosh (also serving Fond du Lac) and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.
- "Call Letter Origins". Radio History on the Web.
- Wisconsin Public Radio
- Query the FCC's FM station database for WHAD
- Radio-Locator information on WHAD
- Query Nielsen Audio's FM station database for WHAD
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