|City of license||Pinellas Park, Florida|
|Broadcast area||Tampa-St. Petersburg-Clearwater, Florida|
|Branding||Sports Talk 1040 The Team|
|Power||3,600 watts (day)
420 watts (night)
|Callsign meaning||W HillsBOrough
(the original station with these calls was based in Tampa)
|Former callsigns||WHBO (1948-1991)
|Affiliations||NBC Sports Radio
The Weather Channel
Seminole ISP Sports Network
(Genesis Communications of Tampa Bay, Inc.)
|Sister stations||WMGG, WWBA|
Weekday programming includes The Fabulous Sports Babe, Prime Time with Ronnie (Night Train) Lane and Tampa Bay Buccaneers all pro Mark Carrier (wide receiver) and various NBC Sports Radio programming on nights.
WHBO is the Tampa Bay affiliate of the Florida State University football and men's basketball radio networks. The station also airs University of Miami football games when FSU is not playing. When WDAE airs Indy Racing League, Tampa Bay Lightning hockey or non- Motor Racing Network affiliated races. WHBO airs select races, starting with the Coca-Cola 600. At Lowes Motor Speedway. WHBO is an affiliate with the Performance Racing Network
During the 2006 NFL season, the station preempted Mike & Mike to air a local "Monday Morning Quarterback" show on Mondays from 8:00 AM to 9:00 AM with John Kaleo, which focused on the Tampa Bay Buccaneers, NCAA football around the state of Florida, and local high school football games of interest.
AM 1040 was previously a long-time oldies station, WHBO, which changed to a talk-radio format in the late-1990s, as WWBA. WWBA was a Tampa Bay area talk radio station that aired conservative and libertarian talk shows such as those hosted by Mark Larsen, Dro Silva, Bill O'Reilly, Michael Savage, Laura Ingraham and Kim Komando.
WWBA is the only Tampa news-talk radio station that airs daily call-in programs that focus on Tampa area and Florida news. In July, the station dropped the nationally syndicated Neil Boortz and expanded its locally-focused mid-morning show to three hours, providing Tampa listeners the most local daytime talk programming.
On September 29, 2008, WWBA moved its programming from 1040 AM to the more powerful 820 AM, WMGG. Listeners to the 1040 AM frequency heard a recorded message every 15 seconds that advised them of the station's frequency move. At 50,000 daytime watts, the 820 AM frequency is one of the state's most powerful radio signals that serves listeners on Florida's entire west coast. On that date, Genesis Communications announced that it reached an agreement to purchase the frequency from Mega Communications of Tampa, which aired a Spanish language music format on 820 AM.
In October 2008, the sports radio format on WHBO moved to 1040 AM, and was simulcast on both 1040 and 1470 AM. The WHBO calls were moved to 1040 AM, with 1470 receiving new call letters; this reunites the WHBO calls with the 1040 frequency with which it was long associated.
Genesis Communications announced on June 22, 2012, that WHBO would drop ESPN Radio on October 1, 2012, in favor of NBC Sports Radio. The change was executed as scheduled. Since the transition, morning and noontime local shows with David Baumann and Whitney Johnson, respectively, also air in Orlando on sister station WHOO. WHOO also transitioned to NBC Sports Radio.
In August 2006, tower number one of the three WHBO towers suffered a "catastrophic failure", after the guy wires were clipped during construction in the neighborhood where the three towers sit. WHBO has been operating under Special Temporary Authority since that date, due to the loss of the tower. Due to litigation issues over land use, and other factors, WHBO may be forced to find a new transmitter site. The collapsed tower, was actually the center tower (tower #2)) of the former three tower WFSO directional antenna array. The former WFSO, now WTBN, broadcasts currently from a six tower array in Odessa. WHBO only used 2 of the 3 towers, having built their own 3rd tower. The third tower in the former WFSO array was never used by WHBO, but is now used by WXYB, and has been since the collapse of the tower in 2006.
- Manning, Maggie (September 29, 2008). "Genesis Communications to buy powerful Mega radio station". Tampa Bay Business Journal.
- 1040 The Team
- Query the FCC's AM station database for WHBO
- Radio-Locator Information on WHBO
- Query Nielsen Audio's AM station database for WHBO
- Station history