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City Marion, South Carolina
Broadcast area Florence, South Carolina
Branding Nash FM 100.5
Slogan The Pee Dee's Country Leader
Frequency 100.5 MHz
First air date 1991 (as WKSY)
Format Country
Audience share 3.3 (Fa'07, R&R[1])
ERP 25,000 watts
HAAT 100 meters
Class C3
Facility ID 11653
Transmitter coordinates 34°23′26.00″N 79°35′25.00″W / 34.3905556°N 79.5902778°W / 34.3905556; -79.5902778
Former callsigns WQTI (1990-1990)
WKSY (1990-1996)
WBZF (1996-1999)
WFSF (1999-2003)[2]
Owner Cumulus Media
Webcast Listen Live
Website nashfm1005.com

WHLZ (100.5 FM) is a radio station broadcasting a country music format. Licensed to Marion, South Carolina, USA, the station serves the Florence area. The station is currently owned by Cumulus Media.[3]


Classy 100.5 signed on in December 1991.[4]

The first call letters for the 100.5 frequency were WQTI, at the same time the call letters WQTR went to what is now WWFN-FM.[2][5]

WKSY played country music.[6]

Cumulus Media bought classic rock WHSC-FM 98.5, alternative rock WBZF 100.5, and WMXT. The adult contemporary format from WMXT moved to 100.5, while alternative rock moved to 98.5.[7] Later, the letters WFSF were used.[2] Formats on 100.5 FM have included adult contemporary and CHR. This station was once home to Bob and Sheri.

The WHLZ call letters, "Wheelz" name and country format once belonged to a station in Manning, South Carolina which eventually moved to Charleston, South Carolina and became WIHB.

On July 3, 2013, at 3 PM, WHLZ rebranded as "Nash FM 100.5".


WHLZ logo.jpg


  1. ^ "Florence Market Ratings". Radio & Records. 
  2. ^ a b c "Call Sign History (WHLZ)". United States Federal Communications Commission, audio division. 
  3. ^ "WHLZ Facility Record". United States Federal Communications Commission, audio division. 
  4. ^ "Magic 95.9FM, THE Music Lovers Station, Plymouth, NC". Retrieved 2010-06-16. 
  5. ^ "Call Sign History (WWFN)". United States Federal Communications Commission, audio division. 
  6. ^ Broadcasting & Cable Yearbook, 1994.
  7. ^ Toby Eddings, "John Boy and Billy jump ship to 100.3," The Sun News, Jan. 17, 1999.

External links[edit]