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City Conway, South Carolina
Broadcast area Myrtle Beach
Branding WHMC 90.1
Slogan SC ETV
Frequency 90.1 MHz
First air date 1981[1]
Format Public Radio
Audience share 1.1 (FALL 2007, RRC[2])
ERP 30,000 watts
HAAT 215.0 meters
Class C1
Facility ID 60998
Transmitter coordinates 33°57′5.00″N 79°6′31.00″W / 33.9513889°N 79.1086111°W / 33.9513889; -79.1086111
Owner South Carolina Educational TV Commission

WHMC-FM (90.1 FM) is a radio station broadcasting a Public Radio format. Licensed to Conway, South Carolina, USA, the station serves Myrtle Beach and the Grand Strand. The station is currently owned by South Carolina Educational TV Commission.[3] The station is a member of NPR and an affiliate of ETV Radio affiliate's all-news network, airing a format of talk radio with some jazz and special musical programs on weekends.


This station signed on in 1981[1] and played classical music most of the time until 2005, when the decision was made to provide more NPR news programming to the Grand Strand.


  1. ^ a b Kent Kimes, "S.C. Radio Has Strand Connection," The Sun News, September 23, 2002.
  2. ^ "Myrtle Beach Market Ratings". Radio Research Consortium. Arbitron. Fall 2007. 
  3. ^ "WHMC-FM Facility Record". United States Federal Communications Commission, audio division. 

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